Facebook maintains its advertising strategy, unveiling a new approach on its pages: the social network recently put up ads that are recharged in the page when the user does not leave it for a while. The aim is, among other things, enhance targeting.
If you stay on a page, is that the content you want. And if you are interested in its content, this data also interested in Facebook that learns about your tastes. Suddenly, the social platform can use this information to better target their advertising, and it does not expect you to change the page for that: it changes the demands on the fly. ” We recently made a change to certain pages that serve ads on Facebook, which allows the latter to be replaced by others after a long period of time , “said a spokesman for Facebook to site Clickz . ” This change was implemented a few weeks ago, and we think it will help people see more relevant ads. ” A change was made in secret hitherto unnoticed, probably because of a limited number of pages and a slow deployment. Nonetheless, for Facebook, the goal is clear: focus a little more advertising displays, to try to increase the click rate. Information that, coupled with rumors suggesting that Facebook could soon show up to 10 ads per page – 6 against today – enough to frighten critics of targeted advertising.
