Calvin Klein, Inc., and Calvin Klein Fragrances, a division of Coty, Inc. announced a new global advertising campaign for ETERNITY Calvin Klein to debut in 2014. The campaign heralds the return of model and maternal health advocate Christy Turlington Burns, the original face of ETERNITY Calvin Klein, alongside her husband, writer, director and actor Ed Burns.
Shot on location in stunning Turks & Caicos, the new ETERNITY Calvin Klein campaign features the couple as they share intimate moments on a quiet beach.
Eternity Calvin Klein global campaign with Christy Turlington and Ed Burns
Turlington Burns and Burns will also appear in an advertising campaign for ETERNITY NIGHT Calvin Klein, a new creamy floral fragrance, and ETERNITY NIGHT Calvin Klein for men, a new woody fougere fragrance, set to launch globally in late 2014. For the advertising visuals, they are shown in a serene beach setting captured at twilight.
Eternity Calvin Klein
Both the new ETERNITY Calvin Klein and ETERNITY NIGHT Calvin Klein advertising campaigns were shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matatin, and directed by Trey Laird of Laird + Partners in conjunction with Calvin Klein’s in-house ad agency and creative studio.
Eternity Calvin Klein global campaign with Christy Turlington and Ed Burns
“I am so grateful for the support of Every Mother Counts and thrilled to be back representing this brand along with my husband. This is my new favorite ETERNITY Calvin Klein campaign of all time,” said Turlington Burns.
“ETERNITY Calvin Klein has remained a top-selling global fragrance brand and is still as relevant as when it launched 25 years ago,” said Steve Mormoris, Senior Vice President of American Fragrances, Coty Prestige. “Christy is synonymous with the house, and featuring her alongside Ed was a natural choice, because together they perfectly capture the spirit of eternal love.”
Eternity Calvin Klein
Tom Murry, Chief Executive Officer of Calvin Klein, Inc., said, “We are thrilled to continue the house’s longstanding relationship with Christy, while welcoming Ed into Calvin Klein’s ever-evolving legacy of iconic advertising visuals. Christy and Ed are the ideal couple to represent our timeless ETERNITY Calvin Klein fragrance, as we continue to support the brand with a new global advertising campaign and an expanded offering with ETERNITY NIGHT Calvin Klein.”
Since its debut in 1988, ETERNITY Calvin Klein advertising has artfully and unforgettably captured the promise of romantic love, intimacy and commitment through its iconic black and white images. The new campaign reinforces the brand’s heritage and equity of lasting love.
Eternity Calvin Klein
ETERNITY Calvin Klein also announces the launch of The ETERNITY Project, a new global philanthropic initiative. The mission of The ETERNITY Project is to foster the message of eternal love and commitment through the support of various charitable endeavors to help better individuals and communities. The first non-profit organization to partner with The ETERNITY Project will be Every Mother Counts (EMC), a charity founded by Turlington Burns to end preventable deaths caused by pregnancy and childbirth around the world.
