This is her "bio" presented by TED (See Below)
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Memory-manipulation expert Elizabeth Loftus explains how our memories might not be what they seem -- and how implanted memories can have real-life repercussions.
Why you should listen to her:
Elizabeth Loftus altered the course of legal history by revealing that memory is not only unreliable, but also mutable. Since the 1970s, Loftus has created an impressive body of scholarly work and has appeared as an expert witness in hundreds of courtrooms, bolstering the cases of defendants facing criminal charges based on eyewitness testimony, and debunking “recovered memory” theories popular at the time, as in her book The Myth of Repressed Memory: False Memories and Allegations of Sexual Abuse (with Katherine Ketcham).Since then, Loftus has dedicated herself to discovering how false memories can affect our daily lives, leading her to surprising therapeutic applications for memory modification -- including controlling obesity by implanting patients with preferences for healthy foods.Read more about Elizabeth Loftus on the TED Blog »