Elemis has a gentle solution for stubborn eye and lip makeup, the cosmetic world of Elemis is moving faster than ever to meet people’s expectation for long-lasting make-up. This creates demand for a high tech make-up remover able to gently remove even the most stubborn make-up, including waterproof mascara, without causing skin sensitivity.
Elemis has a gentle solution for stubborn eye and lip makeup
The challenge was to create a product that had a fine balance between effectively removing all traces of eye and lip make-up, avoiding sensitivity whilst leaving skin hydrated. After numerous formulations, this has been exceeded through the perfect blend of oils and natural spring water.
Introducing new Elemis White Flowers Eye & Lip Makeup Remover, a bi-phase formula that effectively removes eye make-up and lip color, whilst delivering a clean, soft and hydrated after-feel. Ophthalmologist tested.
Elemis has a gentle solution for stubborn eye and lip makeup
Elemis has a gentle solution for stubborn eye and lip makeup – Key Ingredients
White Flowers Blend – White water lily tones and refreshes, whilst white peony hydrates.
White Tea – Naturally rich in anti-oxidants to help protect the skin. Traditionally used for eye bathing to soothe tired and irritated eyes.
Marine Spring Water – Naturally rich in minerals, essential for healthy-looking skin. Lowers trans-epidermal water loss by stimulating the production of skin lipids.
Vitamin B5 – Penetrates deep into the skin to help stimulate repair and increase moisture for the delicate eye area. Conditions lashes whilst soothing sensitive, dry, or irritated skin
Elemis has a gentle solution for stubborn eye and lip makeup
Elemis has a gentle solution for stubborn eye and lip makeup – Why use Bi-Phase?
Waterproof make-up combines pigments, pearls, oils and waxes which can be difficult to remove because they are held in place by a waterproof film. The oil is essential to remove it. The water helps rinse the oil phase away and allows the water soluble actives of marine spring water and white flower extracts to be added to the formulation.
Elemis has a gentle solution for stubborn eye and lip makeup – Oil Phase
Nourishing emollient cleansing oils
Elemis has a gentle solution for stubborn eye and lip makeup – Water Phase
Actives of marine spring water and white flower extracts
Directions for use: Shake the bottle thoroughly to activate the bi-phase technology. Apply to cotton wool pad, hold over eyes or lips and gently sweep away make-up.
NOELLA GABRIEL, DIRECTOR OF PRODUCT & TREATMENT DEVELOPMENT, SAYS:
“This was a real challenge, I must admit! It took many formulations to develop, but it was when we discovered bi-phase technology that we were able to create a product that delivers the results we wanted.
The main challenge our customers told us about, was that make-up removers can cause skin irritation and sensitivity after use. It was important that this product didn’t drag on the eye area, didn’t cause any sensitivity and didn’t leave skin with an oily residue and I am proud to say this ticks all the boxes.
As with all Elemis products, caring for the skin is primary, it must offer a ‘wow’ factor experience and give optimum skincare benefits. This turns a usually everyday chore into a joyful part of your daily skincare regime.”
