Roadside Attractions has released the trailer for Sci-Fi thriller Branded, which is directed and scripted by Jamie Bradshaw and Alexander Doulerain.
The film stars Ed Stoppard, Leelee Sobieski, Ingeborga Dapkunaite, Jeffrey Tambor and Max von Sydow.
The Branded trailer includes 97 unique QR codes with additional codes embedded in the film’s website, social pages, posters and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the Branded trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the Branded marketing campaign will include 100 QR codes in all.
Film Branded opens in theatres September 7th, 2012.
Watch the first trailer of Branded via Yahoo! Movies
Summary:
‘Branded’ is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha (Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
