Dynamite with Josephine Skriver, Jasmine Tooke as Muses Holiday 2020 Campaigns. This fall, leading Canadian fashion retailer Dynamite will proudly welcome Josephine Skriver and Jasmine Tookes as the faces behind the brand’s fall and holiday 2020 campaigns.
The supermodels and lifestyle entrepreneurs are the first duo to kick off Dynamite’s Muse Project and #IAmDynamite Campaign, a call to action that encourages customers to bring their aspirations to life.
The style icons have graced the covers of Vogue (including Italy, France, Spain, Germany and U.S. editions), Harper’s Bazaar, ELLE, GQ, Marie Claire, Numero, W and walked on countless runways including Burberry, Calvin Klein, DSquared2, Giorgio Armani, Miu Miu, Tom Ford, Yves Saint Laurent and Victoria’s Secret, to name a few.
Dynamite with Josephine Skriver, Jasmine Tooke as Muses Holiday 2020 Campaigns
Collectively, they boast over 10.2 million followers on Instagram, and when it comes to sharing their voice and empowering their audiences, the cover models always welcome the opportunity.
The campaign, shot through the lens of photographer Bjorn Looss, is inspired by a versatile lifestyle wardrobe that contains timeless hero pieces and elevated essentials.
Dynamite is well versed in creating the perfect head-to-toe look for work or play. The new addition of the Luxe Lounge Collection, alongside the expansion of authentic denim and outerwear, speak to the season’s hottest trends
For Skriver and Tookes, the partnership with Dynamite came naturally, as both women feel empowered through clothes and use fashion to confidently navigate through different phases of life. “To truly understand your worth and potential as a woman is a luxury that so many of us continue to struggle with.
Jasmine and I push each other out of our comfort zones to achieve higher successes and find better outcomes, we are better as a team and we see these same shared philosophies at Dynamite”, says Skriver “Personal style is an extension of your personality.
For us, the pieces are chic and on-trend but also extremely versatile, so it’s easy to take your look from day to night. Building Dynamite into our wardrobe was as comfortable and effortless as throwing on your favorite joggers.”
Rising up in the modelling industry together, Skriver and Tookes’ made the decision to launch JoJa — a natural offshoot of their shared passion. “We launched JoJa because we wanted to build a community, inspire healthy habits and motivate our network to be the best versions of themselves” says Tookes.
Dynamite with Josephine Skriver, Jasmine Tooke as Muses Holiday 2020 Campaigns
“Personally, we are always striving to push new boundaries and open ourselves up to new experiences whether that be through fashion, modelling, health or wellness endeavours.”
