Marketing & Advertising Magazine

Doing Business the Amazon Way

Posted on the 02 October 2011 by George @ledonvinton

I have to say that I’m pretty impressed by Amazon’s business model through out its life span. They’ve grown from online books to online retail, consumer hardware (kindle eBook readers), movie streaming and now tablets.

And for me it’s not they’re technically excellent in manufacturing hardware or that they have the best looking website but it’s how they deliver the benefit of their products.

They have just announced a range of e-readers and their flagship tablet, the Kindle Fire. Forget the technical jargon like camera pixels and resolution.   All that matters to a point but the consumer only cares if their main benefits are met.

The best things about the Amazon Fire tablet: Great market for eBooks, online magazines, tablet games and Amazon’s streaming service for movies and TV. Not to forget its online cloud storage.

All for $200!


Amazon have made the Kindle Fire a new kind of tablet in a new market.  Simple entertainment at a simple price.

Haven’t felt a real reason to get a tablet yet but Amazon have given me plenty. They have done two of the most important things any business can do. Getting the price right and massively differentiating themselves from other tablets.  Especially Android based tablets.

It’s good to see companies like this planning out a strategy and giving good value.  Lets face it, it’s hard to differentiate every other tablets that’s being announced every week apart from a few technical advancements.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Long Walk 2018 – T Minus 3 Days

    Long Walk 2018 Minus Days

    T minus 3 days till the Great Long Walk of 2018 takes place. This year I’ll be walking from the tip of Cape Cod to the Sagamore Bridge at the base of the Cape... Read more

    The 24 September 2018 by   Wendythomas
  • Free CBD Vape Oil Sample : Pure CBD Oil, Miracle Drop, CBD Oil Benefits

    Free Vape Sample Pure Oil, Miracle Drop, Benefits

    Share This PostFree CBD Vape Oil Sample : Everything You Need To Know About Cannabidiol – 100% Pure CBD Oil, Miracle Drop Benefits – Now Available!... Read more

    The 24 September 2018 by   Tomkey
  • Stop Reading ‘How-To Raise Your Kids’ Articles. Midlife Margaritas Guide to...

    Stop Reading ‘How-To Raise Your Kids’ Articles. Midlife Margaritas Guide Raising Kids.

    I am a big fan of websites like “Grown And Flown” and “Scary Mommy”. They are filled with smart, funny and insightful articles about all the Mommy stages raisin... Read more

    The 24 September 2018 by   Midlifemargaritas
  • Favorite Movie #53: Bell, Book, and Candle

    Favorite Movie #53: Bell, Book, Candle

    Favorite movies that have had an impact on me - #53 - Bell, Book, and Candle (1958) - A middle-aged Jimmy Stewart may seem a strange choice for a romantic... Read more

    The 24 September 2018 by   Xoxoxoe
  • Magiczne Miasta: Włocławek Was 70 Not Out – I Have Visited 70 Places in Poland

    Magiczne Miasta: Włocławek Have Visited Places Poland

    “Someday you will find me, caught beneath the landslide; in a champagne supernova in the sky” – Noel Gallagher. Magiczne Miasta: Włocławek was 70 Not Out –... Read more

    The 24 September 2018 by   Northernirishmaninpoland
  • Wild Wood

    Here is Wild Wood! Wild Wood. 30″ x 40″, Oil on Wood, © 2018 Cedar Lee This painting was inspired by a photo my friend took on Wildwood Trail, a... Read more

    The 24 September 2018 by   Artbycedar
  • Video of the Week: Brahma Mudra

    Video Week: Brahma Mudra

    This version of Brahma mudra is a practice that includes both sound and movements of your head and neck. Practicing this mudra has practical benefits for the... Read more

    The 24 September 2018 by   Ninazolotow