Charities are used to making the most out of their limited resources, which includes finding fast, creative and engaging ways to communicate with donors, supporters and campaigners.
If you’re new to twitter, here’s another chance to read my popular, quick guide – ’27 ways to get more out of twitter’ with some tips to help get you started!
27 ways to get more out of twitter
- Let people feel part of your organisation; ask for help or advice
- Organise a fundraising event
- Start a petition (check out @crueltyfreeintl)
- Drive traffic to your website, blog or FB page
- Publicise your latest vacancy/volunteer opportunity
- Get the word out and stay connected when your email or website goes down
- Deal with a crisis – fast
- Run a competition
- Share daily/weekly top tips
- Give your followers an insider’s view of your organisation
- Let people know when they’ve helped you to make a difference
- Don’t use your tweets to sell, sell, sell. Retweet, mention and share useful stuff much more than you promote yourself
- Use @replies to help develop conversations and deeper relationships with your followers
- Want more RT’s (retweets)? Provide links to useful sites, content, videos, preferably those that followers have not already seen on other people’s tweets (eg not just content from Mashable!)
- Use link shortening to save space and monitor your most popular tweets
- Share a link to a recent presentation – check out Slideshare
- Say sorry, and show how you’ve put things right
- Ask for feedback on your latest product/service
- Listen to what’s going on in your industry
- Collaborate on projects
- Say thank you
- Use lists and directories to find more followers (try @Twellow)
- Share videos, pics, sounds direct from the field
- Find a charity job (other sectors are available…)
- Do some research – it’s a great way to crowdsource ideas from a targeted audience
- Re-home a cat/dog/rabbit
- Find a cause you care about and show some support (here’s one of mine @crueltyfreeintl)
If you have a great tip for a Twitter novice, please feel free to share it in the comments section.
