Marc Jacobs fragrances to open a pop-up shop during New York Fashion Week with an unexpected social media twist. At the Daisy Marc Jacobs Tweet Shop no dollars will change hands. Transactions will be based solely on a customer’s use of Twitter, Instagram and Facebook with the hashtag #MJDaisyChain.
Daisy Marc Jacobs Tweet Shop NYC Fashion Week
Daisy Marc Jacobs Tweet Shop NYC Fashion Week
The Tweet Shop will have a social media-friendly vibe with a comfortable lounge, drinks and wi-fi, naturally. It will feature Daisy-themed artwork by Langley Fox Hemingway, Daisy beauty bar, a live Daisy photo booth, DJ set by DJ Jilly Hendrix. Products, fragrance samples and Marc Jacobs fashion items and accessories will be displayed. The most creative Instagram photos throughout the day have a chance to win a Marc Jacobs handbag.
Daisy Marc Jacobs Tweet Shop NYC Fashion Week
The debut of the Tweet Shop will be accompanied by a new print campaign for Daisy, which follows the recently released TV spot directed by Academy Award-winning Sofia Coppola. http://www.youtube.com/watch?v=dcyR7PFi-14
Daisy Marc Jacobs Tweet Shop NYC Fashion Week
Daisy Marc Jacobs Tweet Shop NYC Fashion Week
The 1,746 SF sq. ft. store, located in SoHo at 462 West Broadway, will be open to the public on February 7-9 from 11:00AM – 7:00PM, during New York Fashion Week. The store is a gift to Marc’s many fans and followers, and the first retail operation in beauty to use “social currency” as the only means to make purchases.
Daisy Marc Jacobs Tweet Shop NYC Fashion Week
The first seed was planted on Daisy Day, January 28, when daisies hit the streets of New York, London and Berlin, bringing sunshine to the heart of winter.
Marc Jacobs was born in New York City on April 9, 1963. After graduating from the High School of Art and Design in 1981 he entered Parsons School of Design. As a design student at Parsons, Jacobs was the recipient of some of the schools highest honors including Design Student of the Year.
In 1986 Jacobs designed his first collection with the Marc Jacobs label. The following year, Jacobs received the distinct honor of being the youngest designer ever to be awarded the fashion industry’s highest tribute: The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent.
