Ethical consumers, animal lovers and compassionate companies are celebrating this month.
After more than 20 years of campaigning, the EU has finally banned animal testing for cosmetics!
This is a fantastic example of how professional, innovative and committed international campaigning can make a real difference.
Having personally managed the Leaping Bunny programme (the ‘kitemark’ for cruelty-free beauty products), and now as the global relationships advisor to Cruelty Free International, I am delighted to have played a small part in this amazing, long-fought campaign.
Thank you if you helped to achieve this victory for animals and cruelty-free beauty.
Here’s how we did it!
Cruelty Free International: the global campaign to end cosmetics testing on animals
