Business Magazine

Creating Emotion Through Paint Color

By Homesmsp @HomesMSP


People are always looking to create a certain feel in a room. They may want energy in a workout room or calm in a bedroom. Many people do not know how to create that feel so let me help by giving you a little Color Knowledge.

Here is a list of colors and the emotion it will generate. The depth of the color as well as the hue and underlying tones will definitely play a factor in the degree of emotion created.  

A bright orange wall versus a soft pastel tangerine, while both being energetic colors in the orange family, will bring a different level of intensity, drama and feeling into a room.



Tangerine room


Orange Room


PINKGentles, acquiesces, promotes intimacy and affection.


ORANGECheers, expands, promotes informality and activity. Declassifies.


BLUERelaxes, refreshes and cools. Supports tranquility and trust.


YELLOW: Expands, warms, promotes communication and anticipation.


RED: Empowers, stimulates, dramatizes, impulsive, increases appetite.


GREEN: Rests, balances, normalizes, encourages emotional growth.  


Green Room


WHITE: Lights, purifies, cleans unifies, enlivens other colors.


BROWN: Stabilizes and supports. Secures. Is friendly and receptive.


BLACK: Strengthens, authorizes. Denotes status. Elegance. Ominous.


PURPLE: Creates mystery. Enlivens imagination. Spiritualizes.


So whether you are staging to sell or staging to live, make sure your rooms generate the emotion that you want and that it is correct for the room.

And don't forget....emotion starts right at your front door! 


Teal Front Door


 Shar Sitter, owner Rooms With Style Home Staging and Redesign Minneapolis MN.

CHSE and APSD Home Stager Pro Trainer


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