This year, Cosmoprof North America (CPNA), named one of the fastest growing trade shows by Trade Show News Network, announces the first-ever TV Shopping Open-See. The beauty industry is a constant when it comes to innovation, trends and consumer demand. The objective of every brand is to partner with a successful retailer, especially one who connects with a wide range of consumers through the television. Home shopping channels such as QVC and The Shopping Channel (based in Canada) connects with millions of consumers who watch and shop from the privacy of their homes, making shopping as easy as 1-2-3.
Cosmoprof North America first-ever TV Shopping Open-See
Key merchants, Claudia Lucas, Director of Merchandising for Beauty at QVC, Erica Evans, Vice President of Merchandising for Beauty at HSN and Wendy Pos-Cerveira, Director Health & Beauty at The Shopping Channel will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product. The live presentations will be only open to all Cosmoprof North America exhibitors and take place from 2 p.m. to 5 p.m. on Monday, July 15th in a private meeting room inside Mandalay Bay Convention Center with video cameras recording each presentation. Beauty executives from these shopping networks will be looking for innovative and authentic product concepts, with the ability to connect with their viewers. Does your brand have what it takes?
Cosmoprof North America will take place July 14 – 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information,
visit cosmoprofnorthamerica.com, Facebook.com/cosmoprofnorthamerica and Pinterest.com/cosmoprofna/.
Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC a joint-venture company between BolognaFiere Group and the Professional Beauty Association.
BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos Sp.A., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003).
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.
