Cosmopolitan Bride magazine has closed
http://www.guardian.co.uk/media/2011/aug/04/she-magazine-cosmopolitan-bride-closed
Cosmo Bride appears to have become a little fish in a very big pond when you look at the scale of the publishing company who owned it: Hearst Magazines are acquiring other magazines in different sectors and it seems they’re tidying up their portfolio.
The future of Cosmo Bride online is unclear: the Guardian article suggests the best bits of Cosmo Bride will be incorporated into You & Your Wedding magazine, both in the printed publication and website.
I hope this means the gorgeous bridal style shoots which Cosmo Bride did so well will continue.
Why Cosmopolitan Bride?
From the publisher’s point of view, Cosmo Bride was a small publication struggling to make its voice heard amongst more robust, popular and growing magazines in all sectors. It had a very similar magazine in You & Your Wedding: the two have been linked for a long time.
From an industry perspective, Cosmo Bride was a style magazine targeting a young and affluent audience of brides. Newer publications have had strong business success with value-driven magazines: this indicates the wedding market is focusing more on affordability, which in itself is no bad thing.
Younger brides and those who are looking for quality and inspiration are turning to the internet for their wedding ideas with blogs like Love My Dress, Rock My Wedding and English Wedding blog appealing to fashion-conscious and affluent brides.
If there could be a happy ending to this story it would have the team behind Cosmo Bride creating a strong, striking and fashion-focused website for younger brides; perhaps a wedding blog, perhaps a new and different website.
I wish everyone who worked on the magazine well.
