Create once, publish everywhere. That’s how smart companies are getting the most mileage out of their integrated marketing content.
If you’re like most small to mid-size businesses, you might consider the curation of customer case studies and testimonials, surveys, product data, presentations, company statistics and more as one of your most-important integrated marketing tactics — and one of your time-consuming tasks. So it makes sense to market that content as widely as possible.
Unfortunately, most companies don’t promote their content beyond their own websites effectively — yet it’s the single biggest opportunity you have in 2013. That’s where an integrated content marketing strategy comes into play, so you can ensure you’re influencing customers with the right content at the right time.
Here are three sure-fire ways to connect company or product content with buyers:
A Picture Is Still Worth a Thousand Words. Our ancient ancestors might be responsible for the infographics craze. After all, they told stories by painting images on caves more than 30,000 years ago. Today, we have it a lot easier. According to Visual.ly, an infographic — shorthand for information graphic — is data sorted, arranged and presented visually. Pinterest is another popular platform to publish your infographic.
Turn Commerce into Child’s Play. We turn to our smart phones, tablets and apps for everything from answering emails to finding the best Chinese restaurant in town. So why not turn your integrated market content into an interactive game or app? This trend of gamification is expected to increase by 90 percent by 2017, reports Mind Commerce.
Be Your Own News Channel. With the ease and low cost of press release distribution services today, you can create your own news room to announce company information, putting your brand on every major news site and search engine on the web. According to PRWeb, you can boost readership by adding a multimedia element, such as a photo or video.
