The AW 2014 Colette by Colette Hayman campaign brings to life street style trends, taking inspiration from some of the world’s favorite fashion IT girls of New York, Milan and London. Shot in the lane ways of Carriage Works in Sydney, Australia, the Colette by Colette Hayman campaign captures the essence of runway inspired styles on the street in an authentic, fun, and stylish way whilst clearly showcasing this season’s lust-worthy collection.
Colette by Colette Hayman AW 2014
Colette by Colette Hayman AW 2014
The campaign depicts an aspirational lifestyle of the modern IT girl moving between a busy social schedule of occasions during Fashion Week and that of a typical uptown gal and her friends on the move.
Working with true street style photographer, Luke Shadbolt (known for his work with garypeppergirl.com) provided the campaign with an authentic feel. The introduction of renowned Blogger Chloe Morello featured in the shoot not only provided additional cache to the collection but saw a deeper collaboration exist across the overall AW 2014 collection. Partnering in a post shoot campaign across her own social channels, Chloe extended the digital reach of the Colette by Colette by Hayman brand to her high profile fan base.
Colette by Colette Hayman AW 2014
Colette by Colette Hayman AW 2014
The AW 2014 collection offers a mix of signature bags with statement hardware, news season coloured clutches and functional must-have backpacks.
Evoking a sense of winter decadence, the bag collection also offers runway inspired silhouettes in a range of leopard print and crocodile textures enhanced by a rich color palette of deep reds, blues, teals and winter turquoise tones with hits of neon yellow.
The jewelry ranges create a glamorous mood with opulent multi-colour opaque stone pieces and embellished mixed metals to provide a sophisticated modern edge.
The campaign and featured collection pieces commence release during the month of March 2014 both in store and online, with new product injections occurring every week across the AW 2014 season.
