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Business Marketing 101: How Business Can Keep Customers Happy For Word-of-Mouth Marketing And Great Brand Reputation

Posted on the 02 June 2014 by Adeyemiadisa @adeyemiadisa
By Elechi Emekobum - June, 2nd 2014
Post Highlights
*Why keeping customers happy is good for business marketing
*Business marketing, brand reputation and customers relations
*How to keep customers happy and boost brand reputation
*Why your business should be consistent on social media
*Why consistent email marketing campaign is essential

Customer care1 300x203 Business Marketing 101: How Business Can Keep Customers Happy For Word of Mouth Marketing And Great Brand ReputationYour customers should come first in your business marketing activities because they are the mainstay of any successful business, and keeping them happy should undoubtedly be the priority of any business owners.

When your customers are happy, the effects will evidently show on your business sales and revenue. This means that happy customers help improve your business marketing and sales leads through word-of-mouth marketing and recommendations.

Customers often stay loyal to a certain brand or company as long as they are happy with the brand. But when there is a problem in relationships between a business and customers, they wouldn’t hesitate to take their patronage somewhere else.

Business marketing, brand reputation and customers relations

Unlike any other relationships, the relationship between your business and your customers is essential, especially for your business marketing, brand development and brand management.

This is why it’s very important, as a business owner, to always ensure that your customers are as happy as possible because the moments they feel unhappy or ignored, they will stop patronising your business and word-of-mouth marketing will be seriously affected.

Your main objective should be to focus on how to be able to continue to be recognised as your customer’s number one favourite. It’s highly important for your business to be successful.

How to keep customers happy and boost brand reputation

So why is it important to always keep your customers happy? Why does your business need to remain a favourite to your customers? What are the influences of happy customers on word-of-mouth business marketing?

Simply put, you should keep your customers happy so that they will not lose touch with your business. The moments your customers start to feel unhappy, door opens for someone else to swoop in and poach those very same previously loyal customers away from you.

Below are how you can ensure great brand management by keeping your customers very happy and making them feel important:

#1). Be consistent in your social media activities

No doubt about it, social media is now one of the primary sources of news and information for most people including your ‘customers’. And not only that, the platform also offers a great way for businesses to keep in touch with their customers.

For these reasons alone, it’s very important for your business to always stay active on social media. The fact is that the active your business is on social media, the better it’s for business marketing and brand management.

When you start to fade away on social media, you definitely run the risk of being forgotten, even by your loyal customers. They will slowly become more interested in ‘someone else’ and perhaps end up jumping ship and moving on.

Good reads:
Top 5 Reasons Why You Should Consider Using Social Media To Promote Your Business

How Businesses Can Leverage Social Media For Brand Awareness And Sales

How Startups Can Extend Their Business Social Interactions For Social Media Marketing

#2). Consistent email marketing campaign is essential

Email marketing is arguably the cheapest means of business marketing that is capable of higher conversions for any business. But for your business to be able to really benefit from newsletter marketing or email marketing, it’s important to be consistent.

I said you should be consistent because most people check their email at least once a day, and you would not want to miss out on the opportunity to get people to read your email marketing campaigns. Remember, out of sight is sometimes out of mind!

You have to constantly remind your customers that you are not only still out there, but ready and waiting to deliver to them the exact goods and services that they need, and that you are committed to your customer service and high quality reputation.

Good reads:
Email Marketing Tips: Simple But Essential Tips On How To Make Your Business Newsletter Marketing Campaigns Successful

Don’t Waste Time! Here’s How To Create Captivating Marketing Emails

#3). Address issues and complains promptly

The moment that a customer feels like they wait too long to hear back from you, their loyalty will start to slip, and it will slip fast.

There are times when a customer will have a question or concern over your products or services, you have to be sure that you address it as soon as you possibly can. Live chat can be really helpful for a quick one-to-one chat with customers.

The simple fact is that for your business marketing activities to be successful, you must be able to constantly keep your customers happy. If your customers are not happily satisfied with your business, it will have negative impacts on word-of-mouth marketing.

Also, brand management requires that you keep close tabs on your loyal customers and maintain the relationships and connections that you have developed.

These connections are extremely valuable as they are going to be important for your business success. When you do this, and follow the tips above, you will find it easier to maintain the relationships with your customers more easily.

Good reads:
How Startup Can Build Brand Loyalty And Exceed Customer Expectations For Repeat Business

How Businesses Can Get Into Their Customer Minds And Increase Sales + Revenue

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