Creativity Magazine

Brands: Seek First To Understand

By Mrstrongest @mrstrongarm

St. Francis included this petition in his famous prayer:Brands: Seek First To Understand

“O divine Master, grant that I may not so much seek to be understood as to understand…”

Brands: Seek First To Understand
Brands: Seek First To Understand
Stephen Covey adapted that sentiment for his bestseller, The 7 Habits of Highly Effective People:
Brands: Seek First To Understand

“Seek first to understand, then to be understood.”

Brands: Seek First To Understand
Brands: Seek First To Understand

Brands: Seek First To Understand
Colleen Stanley makes a similar point: We may think we understand our customer’s problem. We may hasten to offer a solution, and explain it in great detail, taking pride in our expertise.

Brands: Seek First To Understand
Alas, it’s all for naught if we have listened with the intent to reply, not to understand.

Brands: Seek First To Understand
We have no credibility unless our customer believes we’ve heard and understood her.
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Brands: Seek First To Understand
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