Brand Watch: Mallzee - The Shopping Revolution

Scrolling through the many hundreds of emails that I get on a daily basis; I came across one the other day that caught my eye and piqued my interest. It was about a new project called Mallzee that is soon to be launched later this year. 

Mallzee aims to revolutionise the way we shop online by making the experience into a social activity. With the intention of stopping people missing out on a great shopping experience with friends, just because they're buying online. Now as someone who has fallen out with fashion and shopping the past couple of years, I welcome anything that will help reignite that spark. 

Source: Mallzee.com

I honestly can't remember the last time I actually went shopping with my friends. I usually either buy online, shop on my own or end up dragging the boyfriend with me for his bag carrying capabilities. So the concept of this project definitely appeals to my inner shopper. 

So How Does Mallzee Work??

Users sign up and answer a few simple questions in order to create their own online mall. From the information provided the system software is then able to match users up with their favorite brands and the best products that the user then showcase to their friends via the window displays of their Mallzee.
Variety won't be a problem either as there are a over a 180 companies that have currently signed up to Mallzee. Brands like Urban Outfitters, Liberty London, French Connection, Boohoo, Miss Selfridge, Debenhams; all offering the best products from their brand and a wide range of discounts to boot!!
Once the users Mallzee has been built, they are then able to invite their friends to join in the shopping fun. Where they can chat about products, get advice and peer opinions about items that they are interested in and since Mallzee is a social experience - social media channels such as Facebook and Twitter allow for promotion of their Mallzee or brand choices. By shopping with friends it means that group buying power can yield some fantastic discounts that ordinary shopping does not offer. 
Oh yeah did I mention that the user who built the Mallzee also gets paid whenever friends purchase anything from their Mallzee!! Which is a great incentive to get involved as who wouldn't want to make money whilst shopping with friends??

How To Get Involved...

The site isn't currently live yet but if you would like to sign up for an exclusive pre-launch invite then head over to Mallzee.com. 
By signing up to this shopping revolution you will also be entered into an amazing competition for an out of this world shopping experience. 
Need I say more???
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