Back in August of last year, Chanel announced it would be launching Boy de Chanel, its first makeup line for men. Known for a range of classic and innovative beauty products, Chanel has long been a favorite of makeup lovers. "By creating Boy de Chanel, Chanel reaffirms the ever-changing codes of an unchanging vision. Beauty is not a matter of gender, it is a matter of style. Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men, lines, colors, attitudes, gestures. There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”
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