Living between Vienna and Munich, Ina Nuvo, owner and editor of the namesake lifestyle and fashion blog, opened her website to document her frequent travels, style choices and beauty picks, aiming to serve as an inspiration to potential readers. Though her personal blog is only six months old, Ina is already working on projects with brands, rapidly expanding her online business.
What inspired you to start your own blog?
My friends always told me how much they love the way I dress, so I decided that it would be a nice thing to share my love for fashion with other fashionistas.
How important is the name of the blog?
It is very important, as it is the first thing someone talks about. It should be unique but classy, not too long and catchy. For me, it took a while to think about my blog’s name, and I recommend it to everybody to take their time.
How difficult is to find a blog niche?
If you have your own style of dressing and writing, you make your own niche.
What is the best way to promote and grow your blog?
I believe that attending blogger events and store openings can help a lot. It is also very important to connect with other bloggers through commenting on posts. Apart from that, Instagram is very important, too.
What is your main audience and how did you reach out to them?
My main audience is fashionistas from Germany, Austria and the US. The German and Austrian audience share comes from connections I made throughout my blogging journey and features on homepages. Most of the US audience comes from Facebook and Instagram.
How important is it for your business to attend fashion week?
It is really important. You have the possibility to see and be seen, which is one of the main things in blogging industry.
What are the best tips for building long-term relationships and partnerships with brands?
Be polite, deliver high quality, and if you cannot make it on time, tell your partner in advance!
What is the biggest challenge about running a blog?
Time management!
What advice would give to anyone looking to start a blog today?
Review your style. See what you can make better, then you can start to think about the other things. If you have an eye for tasteful clothing, you have a great base for a successful blog.
What are your ultimate plans for your blog/blogging career?
Working with more major brands and make a good living out of the blog. Maybe start a brand sometime.
www.ina-nuvo.com
Images © Ina Nuvo
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