Blogging is easy, right? All you have to do is crank out a few posts a week, and you’ll be a success? Well, if only it were that way, but unfortunately, it a little more complicated than that. With that in mind, below is a guide to help you get the most from your blog and avoid some common blunders. Read on to find out more.
Don’t use a dodgy host
The most important thing about having a blog is your readers, and they need to be able to see your site. That means it is bad if your blog goes down for any reason, like your host being unreliable or there being too many hits because a post has gone viral.
To prevent this from happening it’s important to always pick a dependable hosting provider. One with a good track record and great customer service in case anything does go wrong. It can also be useful to host and manage your own site, as then you can be completely sure that nothing will get in the way of your readers seeing your content.
Don’t compromise customer privacy
Customer (or reader) privacy is a big deal with anything that is digital these days. As threats to this are becoming more and more advanced. Of course, just like any business if you keep your readers details and payment information you will need to take appropriate measures to keep it as safe from these threats as possible. This may include using security software, firewalls, and additional identification methods to gain access to the blog CMD itself.
Of course, if for any reason this information is stored as hard paper copy then you will need to take steps to protect it in the real world as well. This can include using a paper shredding service that will collect and dispose of sensitive information for you so. As then you don’t have to worry about it and can go back to devising fascinating content for your blog instead.
Don’t overshare
Also relating to privacy, it can be difficult to tread the line between drawing your audience in and oversharing. Of course, this is a boundary that you will have to set for yourself. With some bloggers providing a single pic where you can’t see their face, while others go the other way completely and make daily videos of their lives.
There is no right or wrong here, just want you are comfortable with, although it’s always a good idea to ensure that you don’t blunder into sharing things that you wanted to remain private. As once that info is out there, there is no way of getting it back.
Don’t overcharge
Lastly, if you are blogging for profit as well as fun, it’s important to set realistic prices for the service you are providing to advertisers and marketers. This is because you will get overlooked for work if you charge too much, but you can be underselling yourself if you charge too little!
It’s also a tough one because not everyone is honest with the prices they are charging to create content and display it on their site. So do a little digging beforehand and explore what others in your blogging network charge before you set your prices to ensure you don’t make this blunder.
