A few days ago RIM has released their latest BlackBerry mobile phones at affordable prices in India.Surely the motive of this is to continue to take the potential market, where most users are now switching to another platform. Most users in the United States is already moving hearts, but the presence of potential markets such as India and Indonesia is said to be still able to support the RIM.
Until now I know RIM is difficult to take the user to see the domination of another platform, for example, just Android and IOS. In the U.S., BlackBerry sales have declined for 5 consecutive quarters, while users in Latin America and Europe, are increasingly eroded.
Contrast with sales that were achieved in Indoa RIM, which takes up to 15% mobile market share of India in 2011 and then. While in Indonesia, the dominance of the BlackBerry mobile phones are extremely thick felt. But is it possible strategies provide affordable phone will be able to revive RIM?
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