Health Magazine

Biggest Internet Shakeup Ever: Any Domain Name up for Grabs!

Posted on the 23 July 2011 by Dr Gbenga Adebayo @dradebayo

Biggest Internet Shakeup Ever: Any domain name up for grabs!

The days of the ubiquitous “.com” may be numbered.

The Internet body that oversees domain names voted last month to end restricting website domains  to suffixes like .com or .gov (and other tlds) and will receive applications for new names from January 12 next year with the first approvals likely by the end of 2012.

And they can be in any characters — Cyrillic, Kanji or Devanagari for instance, for users of Russian, Japanese and Hindi.

“It’s the biggest change I think we have seen on the Internet,” Peter Dengate Thrush, chairman of the Internet Corporation for Assigned Names and Numbers (ICANN), is reported to have told reporters.

“We have provided a platform for the next generation of creativity and inspiration.”

Experts say corporations should be among the first to register, resulting in domain names ending in brands like .toyota, .apple or .coke.

The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites — and a danger for those who fail to take advantage.

Japanese electronics giant Canon, for instance, has already said it plans to apply for rights to use domain names ending with .canon.

Strategic Implications (My Take)

  • These may open up opportunities for brands that have were unable to secure their preferred  .com addresses to apply and new domain names that end in exactly what they prefer
  • The value of so called premium .com addresses have been markedly eroded by this development. No more shelling out millions of dollars to acquire say burger.com! You simply register juicy.burger!
  • Remembering web addresses may just become a bit harder for some.  The options of site endings will be limitless
  • Hence companies and brands will need to develop marketing strategies that also promote their tld endings
  • A new kind of race for registering domain names will begin. Especially for premium names or brands
  • For a while, i expect .coms to still have dominance in the minds of people due to the fact that it has become engrained in our minds.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME

Magazine