IPSY, the largest beauty subscription in the world, in collaboration with King Features Syndicate, a division of Hearst, and Betty Boop proprietor Fleischer Studios, unveiled a line of Betty Boop inspired cosmetics and accessories today.
In supporting their mission of inspiring individuals around the world to express their unique beauty, IPSY has developed a limited-edition line of fun and flirty products to be included in an upcoming subscription box featuring the always glamorous icon, Betty Boop.
BETTY BOOP X IPSY Unveil Fun And Flirty Beauty Collaboration
The BETTY BOOP
Signature Betty red lipstick shades and finishes in matte Boop-Oop-A-Doop
Knock-out eyeshadow shades in That’s So Betty ($30) eyeshadow palette or single shadows in Flip Your Lid ($8) and Up Past Midnight ($8)
Bold liquid eyeliner in Drawn to You ($16) and daring mascara in Blink and Wink ($12) to complete a bold and fearless look
Dazzling nail polish in Little Red Dress ($8)
“Betty Boop is a timeless beauty and fashion icon, and we are so excited by the collection with IPSY, a brand that is all about confidence and being bold – just like Betty,” said Carla Silva, VP and GM, Global Head of Licensing for King Features.
“We are thrilled by this latest collaboration and bringing Betty’s signature look and feel to new beauty consumers.”
“Betty Boop is one of those iconic female figures that spans multiple generations,” said Jenna Habayeb, IPSY’s Chief Brand Officer. “She translates so naturally into beauty, and we’re thrilled to bring this collection to our members.”
BETTY BOOP
X IPSY Unveil Fun And Flirty Beauty Collaboration
The BETTY BOOP
