BEDGEAR, the fast-growth PERFORMANCE® lifestyle brand transforming the way people view sleep, announced its global expansion plan with Chinese bedding producer and retailer, De Rucci Beddings Company Limited. The newly-minted partnership will open over 500 BEDGEAR Performance Sleep Shops® over the next five years in China. The program will grow the brand and meet the increasing international demand for performance bedding products.
The BEDGEAR Performance Sleep Shop® will provide the De Rucci consumer with a new vision on how to identify sleep as a “life-hacker” essential to achievement and recovery. The enhanced brand experience is designed to highlight any active lifestyle, while featuring the complete family of the Performance Sleep System® products. The personalized shopping experience pioneered by BEDGEAR includes interactive technology walls. A focus on customer engagement and true omni-channel experience. De Rucci sleep associates will be on hand for one-on-one consultations. To build each shoppers personalized sleep system starting with BEDGEAR’s Pillow ID® product selector. Which uses a proprietary algorithm to determine the right pillow based on an individual’s sleep position, body type and mattress.
BEDGEAR announces partnership with leading China retailer De Rucci
“This unifying partnership with De Rucci represents our point of view. That strong international business relationships promote a path to world peace. We share an aspirational vision for how people can consider sleep as the essential choice for better performance throughout their lives. We are together bringing excitement around our performance bedding brand to China. Just as we have done in the United States, Russia and Australia. This collaboration is an incredible opportunity for us to capture the millennial consumer. Looking for innovative global brands,” stated Eugene Alletto, BEDGEAR CEO.
BEDGEAR announces partnership with leading China retailer De Rucci
“I was excited about the power of BEDGEAR’s performance brand. Their showrooms in the US intrigued me to bring their new way to present bedding to young, Millennial customers. Both online and in-store, focusing on the personalized fitting process to engage today’s Chinese consumers. Who are active and tech-focused and want to achieve more in their lives. BEDGEAR is a great cultural fit for De Rucci and an important collaboration between two international companies, each with our own strengths, now working together,” stated Wang Bingkun, De Rucci President.
