Baume & Mercier, one of the oldest Swiss watch brands, introduced a new women’s watch collection, Promesse, its first new women’s offering in nearly a decade. The collection was revealed to an energetic crowd of who’s who in the New York fashion media, as well as notable celebrities and influencers. Baume & Mercier’s global CEO, Alain Zimmerman and North American President, Rudy Chavez, were on hand to do the official unveiling.
Jessica Pare from Mad Men wearing Baume & Mercier Promesse in NYC
Baume & Mercier launches Promesse in NYC
Actress, Jessica Pare, of the critically acclaimed, Emmy® winning AMC Original Series, Mad Men, joined as a special guest and wore the new Promesse 10160, a beautiful oval, mother of pearl, steel bracelet watch with 30 finely set diamonds. Pare was a welcomed addition to the evening as she embodies many of the characteristics of the new collection – femininity, glamour, sophistication and a bit of whimsy. Other notables included: Star Jones, President and National Spokesperson of National Association of Professional Women and Supermodel Emme.
Baume & Mercier launches Promesse in NYC
Promesse, is French for “promise” and is meant to inspire women to hold a promise close to their heart while celebrating their unique individuality through their own timepiece. Guests were each given a padlock and asked to inscribe their own personal promise before locking it to a constructed bridge modeled after the famous, romantic bridges in Paris. Promesse will be available at select retailers nationwide and at www.baume-et-mercier.com/en-us/home.html in September 2014 starting at US$1,900.
ORIGINS 1830
Baume & Mercier’s story begins in 1830 with the founding of a family business. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura. Their company developed rapidly and earned an excellent reputation by creating exceptional models incorporating cutting-edge innovations. Loyal to their motto “Accept only perfection, only manufacture watches of the highest quality”, the Frères Baume company enjoyed rapid growth. Louis- Victor was a true visionary who already intuitively sensed women’s interest in watchmaking and gifted his daughter Mélina a gold pocket-watch in 1869.
