Basic Equipment for Online Video Production Studios
Online marketing has come a long way since the early days of the internet. Customers now expect more than just basic information about your products and services. Successful companies must incorporate a variety of interactive media features in their websites. Short informative video clips are one of the most effective ways to hold the attention of your audience.
When you have clients to impress, you don’t want to send the wrong impression with a poorly produced video. Fortunately setting up your private studio is easier than ever before. With the right equipment, it is possible to create consistently high quality videos that speak to your customers and really sell the professional image of your business.
Camera
The most important piece of equipment is your camera. You should select a device that records high definition images but is still easy to work with. Even entry level camcorders offer better video and sound capture features than the typical hand held video cameras. Most are now capable of recording directly to digital formats to eliminate the need to convert film into usable content.
The Cannon XA25 is a high definition camera with Wifi capabilities built into it. Not only does this device create excellent quality video, but it also imposes fewer wires to trip over in your studio while you are working.
Microphone
Since you are going to be presenting information, the sound quality of your videos is important to your audience. Viewers dislike straining to hear what you are saying over unfiltered background noises like passing cars or loud work crews. It’s even worse when the sound quality is so poor that your viewers have to turn their volume dials all the way up just to hear you speak.
A good microphone isolates the sounds you want to capture without grabbing as many of the sounds that don’t you want. Azden’s WLX-PRO On-Camera Wireless Lavalier Microphone system is an affordable option that offers plenty of versatility and functionality. Without becoming entangled in your system wiring, you can still easily focus in on the voice of the speaker alone. Here’s a guide on how to choose a microphone for your needs.
Multitrack Recorder
You may want to add some production value to your final video. Changing the recording to refine the sounds you have captured or to add in sounds afterwards requires the use of a multitrack recorder. With different microphones set on different channels it is possible to balance the audio inputs of multiple participants. You may also alter background music and voiceovers.
Zoom R16 16-track SD digital multi-track recorder is intuitive to use and easy to set up. It plugs into USB ports on your desktop or portable PC, and it allows you to create stereo quality sounds.
Lighting System
Many of the visual quality issues that you will have with your picture are caused by improper lighting. Grainy or distorted colors are common problems. Since it is unlikely that you will be shooting many of your videos on clearly lit sunny days, it’s important to have a source of adequate lighting available in your studio.
High-grade LED studio lights are often extremely expensive, but there are more affordable sets that you can use initially. You can check out reputable online retailers like Markertek to shop all the equipment you need to create your studio.
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