bareMinerals champions its award-winning foundation franchise, now available in three ground-breaking formulas, by setting out to ‘foundation fit’ 50,000 women nationwide to ensure they are wearing the correct foundation shade. Based upon the notion that there is no bigger beauty faux pas than looking like you’re wearing foundation, bareMinerals will host over 1,500 ‘foundation fitting’ events from September 1, 2012 through October 14, 2012 to coincide with the launch of its first-ever solid bareMinerals READY® SPF 20 Foundation.
bareMinerals READY® SPF 20 Foundation joins its award-winning ORIGINAL and MATTE foundations all offering unique skin-nourishing benefits in addition to different finishes. Available in 20 skin-baring shades, bareMinerals foundations offer no visible trace of makeup, no parabens or harsh chemicals, no dreaded line of demarcation– nothing to see except your best skin ever. Invisible long-wearing coverage will have others complimenting your skin (not your makeup).
bareMinerals ‘foundation fitting’ events will kickoff on September 1st at select bareMinerals boutiques, Sephora, Ulta, Nordstrom, Macy’s and Dillard’s locations nationwide. Over the course of six weeks, 50,000 women will receive a complimentary customized ‘foundation fitting’ followed by a bareMinerals make-under; a step-by-step application instruction that allows the client to discover her unique natural beauty, using products to enhance every feature she wants to reveal. bareMinerals has long stood for a natural no-makeup look and feel ever since revolutionizing the industry with the launch of its ORIGINAL SPF 15 Foundation in 1995. It’s not about covering up or hiding behind a mask of makeup. It’s about championing and enhancing a woman’s natural beauty.
