AXSES Tourism Marketing Platform launches a new application for Facebook Marketing for hotel and tourism supplier. The application automates Facebook Post where hotels and tourism operators post updates and news to their Fan Pages, Profile Wall and News Feeds.
“Creating meaningful post and comments on your Facebook pages, is probably the most important thing any company can do to market their travel brand and engage with Facebook Fans. arcRes gives hotels and tourism operators a tool that automates posting. It is Free advertising that is really simple to use and effective.”
Facebook, because of its huge reach and loyal followers, has become a major advertising medium for the largest travel companies, like Expedia. Now, even small hotels and travel suppliers can step up their Fan engagement and attract more Fans and bookings with automatic posts managed by arcResBookings tools.
Hotel and travel companies using this app can create a special promotion or package using the arcRes tool that make it easy to create an advertisement of a special/package. Hotels can create as many special and packages as they want and valid for any dates they want.
The ads are then automatically posted to Fan pages and profile wall where they appear in news feeds for Fans and can be seen by friends of fans. “The exposure can be huge,” says Ward.
arcRes also posts special and package promotions to 100’s of sites in the AXSES network and to affiliate site that subscribe to the RSS feeds posted every time there is an update or a new special added. KATHY – Not sure – are these facebook specials exclusive top FB ONLY. Can they choose to buy into FB Special Offers and have those posted to all channels. I think not but not sure if I need to be more specific here
The system allows ads to be displayed for specific periods and booked for holidays at specific times. The option to create ads for dates and trigger updates with a change means that the content on the Fan page can be current and fresh. Fans will keep an eye out for the latest Offers and come back to the page frequently.
The app is also set up to encourage new visitors to Like the page and become a fan in order to access the information. This feature is optional, as, based on the marketing position and goal, some travel brands may prefer to allow everyone to see their promo and not want to restrict exposure in favour of having more fans. But providing extra value for fans-only, brands create an incentive for liking the page and building a loyal fan base.
If specials are shown only to fans, non-fans receive the message below and a prompt to LIKE the page (i.e. become a fan). Non-fans can still access the page Wall, Photos, etc.
FanPagePosts for Facebook builds the Fan and Non Fan Pages automatically. The “like” page (non-fan) is an option that can be turned on an off at anytime. The systems also create a new TAB for Special Offer, that travelers can click on to see all current brand offers.
ABOUT AXSES
AXSES was one of the very first travel companies to develop a hotel and tourism centered Facebook Application for direct travel bookings.The company develops software for tourism operators, hotels and destinations. Its Tourism Marketing Platform includes social media marketing for travel, mobile travel bookings website, smartphone application that promote direct bookings to hotels and tourism, tourism video blogging, article marketing and travel publishing.
AXSES mission is to help hotels and tourism operators increase direct business and build strong sustainable brands. The AXSES development team of a dozen skilled knowledge works and programmers is located in Barbados, one of the best places in the world to live, work and visit.
