There are times when marketing works and times when it just feels like a big black hole. You can spend hours trying to connect with potential clients in the virtual world. You build lists, write blogs, do joint ventures, create offers, and even enroll in programs that promise to give you the secrets to attracting your ideal clients and making millions of dollars.
But, is it working?
What might you learn if you were to list all the things you do for marketing and evaluate their effectiveness for time spent? Where are your clients really coming from? Wouldn’t it be wise to put your energy into that?
It is possible that you are spending hours behind the computer working hard at what is not working. I wonder how much more time and energy you would have for your family, friends, and self, if you chose to focus on what works instead of what everyone says you should be doing.
Go ahead. Make that list. You might be surprised what you find out.
