Amsale Unveils 360-Degree Wedding Wardrobe In Dramatic Fashion At Bridal Week. Luxury bridal design innovator Amsale today unveiled 360 degrees of wedding wardrobing at Bridal Fashion Week. The presentation itself put theater and creativity at the forefront, inviting guests into an intimate, immersive experience.
In dramatic fashion, Amsale presented a show that was entirely unexpected. The design house delivered an interactive, up-close experience with surprise reveals at every turn, giving every guest a front row seat. Guests didn’t just watch the event.
They journeyed through it, fully immersed as it unfolded collection by collection, building momentum to a larger vision they didn’t see coming.
Amsale Unveils 360-Degree Wedding Wardrobe In Dramatic Fashion At Bridal Week
That big reveal turned out to be a first look at a 360-degree wedding wardrobe, consisting of five collections: Amsale, Nouvelle Amsale, Little White Dress, Amsale Bridesmaids, and the anticipated debut of Amsale Evening—the new cocktail and social occasion collection.
Together, the five collections are designed to effortlessly dress the bride and those closest to her for every event surrounding the big day. Though each collection has its own defining style, they’re all united by the common thread of Amsale’s purposeful simplicity.
“We recognize that it’s easy for a bride to feel overwhelmed by the many decisions she has to make in planning and styling her wedding,” said Sarah Swann, Chief Creative Officer. “By supporting her to build her entire wedding wardrobe in one place.
With online and in store concierge styling, it takes away all the stress and complexity, and allows her to truly live in this very special moment. It has been our mission to create a seamless experience and 360-degree wardrobe for the bride herself, and her most special guests.”
Led by Design Director Margo Lafontaine, the presentation evoked a prevailing theme of exploration, experimenting with graphic architectural silhouettes, inventive draping, unexpected detailing and layered textures.
Amsale Unveils 360-Degree Wedding Wardrobe In Dramatic Fashion At Bridal Week
“This season we focused on details and drama—through classical draping, new luxe materials and textures created with layers of fabric,” Lafontaine said. “What better way to showcase all of those elements than by inviting the audience to experience them up close and personal within the Amsale world.”
