Hey, today I am here with a detailed Amazing Selling Machine review of the upgraded version 12, aka ASM12 (2020).
Amazing Selling Machine (ASM) is known to be one of the most proven, thorough and trusted e-commerce business building courses.
It's repeated success and positive results the members have seen has made it launch the 12th time. The upgraded training videos and add-on tools make it unique each time.
What is Amazing Selling Machine?

Amazing Selling Machine is a training program that allows the eCommerce enthusiasts to learn about how to earn passively by selling on Amazon.
The training has been created by Matt Clark, Mike McClary, and Jason Katzenback,
In other words, it is a comprehensive up-to-date education program that teaches people how to:
You can also say, ASM is a complete Amazon seller training program that gives you step-by-step guidance on how to sell on Amazon. Basically, based on the Amazon FBA model.
- Amazing selling machine is about more than just learning how to sell on Amazon, it's for building an entire physical products business. All information has been jam-packed in the member's area.
Now, before I review further, you should know that...
Amazon made over 280.5 billion U.S. dollars in 2019 with $75.452 billion in the first quarter of 2020. With accelerated growth in the industry, it has been, in fact, capturing the entire online retail market.
Big warehouses to local stores, everyone today prefers selling through sites like Amazon, eBay, Etsy, or any online e-commerce portal to make money. This is all because of the long-term earnings and a profitable opportunity one can see today.
With Amazon doing exceptionally great, it has opened up its reach to the worldwide audience.

Amazing Selling Machine training started back in 2012 and several versions have been launched to date. Beginning from version 1 to version 11, Matt and Jason has seen tremendous success among the members. They have now launched version 12 in June 2020 which includes the newest and best strategies for scaling the products on Amazon. In 2020, new amendments have been made to the members' area and bonus packs.
Isn't it amazing? Keep reading my amazing selling machine review below to get an in-depth idea of what the training program is all about!
Important - If you never heard about ASM and how it helps you empower the e-commerce business, watch the upcoming webinar here.)
What is new in the Amazing Selling Machine?
Amazing Selling Machine (ASM 12) is one of the most proven, thorough, and trusted e-commerce business building programs and has launched for the 12th time. It is continuously kept up to date, to ensure that the students get only the latest and most effective training possible.
The reason is simple: it gets results! (Many millionaires have been created from this program).
ASM 12 is a 100% brand new version that helps to start, grow, and scale an e-commerce business from scratch! The training has completely been rebuilt from the ground-up, so people all over the world can:
The program includes the latest strategies, tactics, tools, and resources for building the business fast.
The new ASM12 program is made up of:: 9-Module Online Web Class - These modules help you learn how to start an Amazon business from start to finish and master the necessary skills to scale as an expert in Facebook Messenger, Google Ads, and YouTube Ads.
In addition, there is an existing amazing selling machine mentor program with improved private community and resource vault. (Details of each of these have been explained later in this review)
Besides a complete update to the core elements of the program, some of the greatest benefits of the new ASM12 include:
Access to 4 BRAND NEW software tools, including a powerful product analyzer that helps compile a list of low-competition, high-profit products in minutes NOT hours, days, or even weeks like before.
In addition, there's even a brand new loophole on Amazon right now that allows you to grab higher rankings for the best keywords faster. ASM12 explains it pretty well and in my knowledge, it has never been covered earlier.
To top it off, there is an automated tool suite and lead generation tool that makes building your own brand on Amazon even easier. These are in the form of a Google Chrome extension and are easy to use. INCREDIBLY helpful!
A streamlined product selection method that takes all the time and guesswork out of picking a product and gets your product live on Amazon quickly.
Actionable, low-cost strategies to outbid competitors, including a newly discovered loophole on Amazon that allows you to grab higher rankings for the best keywords faster than ever.
On top of all this, the 2020 Success Promise gives you the chance to get your entire investment into Amazing Selling Machine 12 back, plus reimbursement of up to $5,000 for inventory.
In addition, being a member of ASM 12, you have access to FREE lifetime upgrades to every new version.
Who is it for?
Amazing Selling Machine is for anyone who is an eCommerce enthusiast. No matter which country you live in, you can learn about selling at Amazon. This program is mainly for:
- Beginners who want to make it big by selling on Amazon or even better online right from the start
- Who have tried their hand at selling on Amazon in the past but have not been successful
- People in search of training programs that actually bring results
- Marketers who want to increase their income, and
- MOST IMPORTANT - It is for those who have been affected by the worldwide COVID-19 crisis.
To join ASM 12, you do not have to be a prior seller in the marketplace. You may be a beginner with a decidedly less budget to start your business and ASM 12 will work right for you.
Is ASM training for beginners?
Yes, it is for everyone! Right from beginners who have never sold at Amazon to people who are already earning a good amount but want to scale their business.
To be sure if it is beginner-friendly, I had my husband go through the training material. Believe it, he even had no knowledge about computers. He is now all set to launch his own products' brand on Amazon.
Click Here to Watch the Live Webinar by Matt Clark and Mike McClary (the owners and creators)How soon can one start generating sales?
Soon after taking the amazing selling machine course, which may take about three months to complete, you will start earning. (It took me 5 months though as have been busy in my job).
One of the best things is you do not need to quit your job. You can learn, build and establish your Amazon business simultaneously. And once you have the product listed and set-up it completely on Amazon, sales start generating regularly.
What's inside the ASM members area?
Amazing Selling Machine 12 (ASM 12) is divided into SEVEN CRUCIAL components that mainly include the 8-week online web training, the automation tools, the mentor program, the private resource vault, and the lifetime platinum access to ASM.
Each of the components are designed to help you grow and make a successful business. Here is a gist of what each of the element includes:
1. The 9-MODULE online web session
It is perfect for people with little or no experience in building a business. While things keep changing and innovating at Amazon, it is an essential component for all to learn the new stuff and grab opportunities at Amazon. The amazing selling machine modules include:
- Over 153 video lessons walking you through building your business from scratch
- Free upgrades to every new version of the core ASM web class
The sessions cover strategies and important tactics to follow that probably no one knows but can get you the much-needed biggest and faster results.
The video series is being held by Peter and Adina, Angie Chacon, and Brandon Clark. So, this is not just access to the most excellent training in the world but gives you a successfully proven model for building a business at Amazon and elsewhere.
This component is further fragmented into modules. As you get access to the ASM 12 course, you will find the "Welcome module" stating how the program works and a few tips on how to start building your business immediately.
Each module has further been divided into video lessons.
IMPORTANT - Not all modules have been unlocked. You will be able to access your next module every Friday. This has been done so that you do not feel overwhelmed.
P.S. - I hate repeating the information which has already been mentioned on the official website. So, here is the brief on what I saw inside the ASM membership dashboard. - Module 1 introduces the learners to the Amazon marketplace, the setup, the HOT opportunity, products to avoid, following a product selection system, ASM product selection criteria, HOT product opportunity list, and narrowing the list to opt for the best products.
- Module 2 is about how much one can make from every sale. It helps with making easy sales, the 3-step simply sourcing system, finding the suppliers, contacting them like a pro, and getting samples for choosing the top products.
- Module 3 is about choosing the best supplier and opting for the highest profit margins once the sample arrives. It also follows by creating a brand name, rapid Amazon listing setup method, automated list building and package inserts, sea or air shipping, and placing an order for your first inventory.
- Module 4 is about the launch for success, the creation of a global brand, setting up with automated list building funnel, and learning of the 5-Part Brand Building Blueprint.
- Module 5 follows with creating a perfect product page, implementing keywords, and creating a traffic-seeking the title. It also covers writing an attractive product description, bringing up high-quality product images, strategies to price your product, and ultimately maximize your sale and profits. It also includes how one can get product reviews and email autoresponder series.
- Module 6 is about launching the product on Amazon with your brand name. You will learn the LAUNCH AND RANK methodology. Find out how to capture product reviews, perform amazon advertising, and powerful platforms to list your Amazon products.
- Module 7 takes you to an advanced level of marketing and understanding robust traffic tools. It includes advertisement secrets and building the raving fan customer service system. You will then learn how to scale and measure your business profits.
- Module 8 ends the session with how you can scale your business gradually. It covers growing your business multiple times each year and making it go perfectly.
2. Product Selection System (NEW)
Amazing Selling Machine 12 has a wonderful product selection system that you can use when looking for products with the highest probability for success. The system follows 5 MAJOR criteria and only look for products that:
- Are priced between $17 and $70
- Have Best Sellers rank between 400 and 6000. This shows you that these products make sales, but still are not too hard to outrank.
- Weight 5lbs or less. This keeps shipping costs to a minimum.
- Have 1000 reviews or less. This is a good indicator that you can outrank that product fairly easily.
- It can be privately labeled as you can't sell branded products.
If you follow these 5 criteria seriously, you will have a much better chance of hitting the " Holy Grail ".
3. Online Group Coaching Calls
Nothing is better than the live coaching calls with the expert coaches. Once you are a member of the amazing selling machine, you become a part of the Amazing group. It includes:
4. The Mentor Program
Enjoy personalized advice from the 21 expert mentors who can share what's working NOW amidst all the changes in e-commerce. You will have access to the successful ASM members who have followed the techniques and have already been doing well.
They include:
- Experienced Amazon sellers who have already made their own 7 and 8-figure businesses
- Assistance, motivation, and answers from the ASM community (24×7)
- The recent survey of mentors showing how they average $1.8 million in sales on Amazon. You can trust that they know this business.
These mentors have already sold more than $1 million worth of products at Amazon through their business. At any point in time, you can connect with the amazing selling machine members through the community. They are ready to help every day for your business.
5. The ASM Private and Exclusive Community
Tap into an online brain trust filled with thousands of entrepreneurs of all experience levels. Believe me, they provide relevant insight into running an Amazon store today no matter how big the competition is.
Moreover, it is not publicly accessible. Only the paid ASM members get lifetime access to the PRIVATE and EXCLUSIVE community. So, you can rest assured that only relevant and helpful discussions are held.

There are thousands of successful entrepreneurs to help you. It is accessible 24/7. There are also weekly coaching calls for the ASM members.
So, you can ask them questions, seek help, and get through additional strategies.
6. The Private Resource Vault
This is again a private source of resources you can use to build Amazon businesses. Again, it is only accessible to the paid Amazing selling machine members. It includes:
These include product and sample evaluation templates, copy-and-paste supplier contact templates, and various other robust templates that can help you grow your business.
Speed up the time it takes to run marketing and operations by automating your business as much as possible. Using the private resource vault, you can ideally start making more than $10,000.
Thus, from the start to the end, the ASM has everything planned and built for you.
7. The Automation Tool Suite
This is amazing! Once you have access to the ASM 12 members area, you will be able to take full advantage of the 4 major tools. These are:
Tool #1 - The Manage by Stats ToolsetThis is the 12 months of free access that includes a variety of tools such as:
- Email automation for sending customized emails to all of your Amazon customers to increase product reviews and provide stellar customer service
- Detailed traffic and conversion stats for all of your products
- Sales and profit tracking for your entire business
- Keyword tracking to see where you rank among your competition
- Inventory tracking and alerts that help ensure you take timely action on keeping your products in stock.
Matt Clark and Jason Katzenback have developed their own platform. It not only help you launch your products and get immediate sales but to also provide continual and profitable traffic once your products are up and selling.
You get free access to this for 6 months as a member of the Amazing selling machine.
Tool #3 - The ASM Business DashboardIn conjunction with Manage by Stats, the team has also built an integrated dashboard right into the ASM membership so that you can get all of your vital business stats in one place.
Tool #4 - The Ultimate Product & Keyword Research ToolsetAgain, Matt and Jason, have worked out an exclusive deal with THE best product and keyword toolset available to help you grow your business faster, easier, and more reliably than ever.
This is the 90 days of free access that enables you to:
- Quickly identify which products out of the 500 million on Amazon match the exclusive ASM criteria. This is the criteria that Matt teaches to find profitable products.
- Validate exactly how much your competition is selling each and every day in order to validate which products are the best opportunities.
- Determine how to make your product better than your competition by seeing exactly what other customers do and don't like about them
- Know exactly which keywords are the right ones to target when creating your product listing and planning out your product launch
- Optimize your product listings to make sure that they both convert and rank as well as they possibly can
- Determine exactly which keywords your competition is bidding on so you can find low hanging fruit for easy sales opportunities
- Plus more! (Watch the upcoming live webinar)
ASM Members area Walkthrough (2020)
Here is a detailed sneak peek of the ASM members are. You will find this video nowhere else! It has been recorded specially by Rich Anderson, and he is one of the co-creators of the ASM 12 program.
Cost to Sign-Up
People normally search and email me asking about the actual cost of the Amazing Selling Machine course. So, let me tell you that there are TWO payment plans when you decide to sign-up:
I believe the second option is the best! However, if you are facing a financial crisis due to COVID-19, or not sure if it is the right time to spend such a high price, then go for the first one.
You can pay through your Visa, Mastercard, American Express, or Discover card. If that's not enough, you can also pay via PayPal. I believe the payment options are wide here, isn't it?
Any additional expenses?
Apart from the ASM 12 membership cost, you will need to invest in the inventory ($500 - $1000 approx.) and marketing (starting from $100 to whatever you can spend).
Also, I personally believe that one must have a personal business website to showcase the products. Consider it to be your official brand website.
In this case, you will need a business name (optional though), a domain name, and a hosting account to make your website LIVE. And, if you want to give your website a rich look, you will need to hire a designer(s). However, you can skip creating the official website initially if you want.
WAIT! Don't worry or be disappointed! Check the EXCLUSIVE bonuses listed at the end of this review to save on the above-mentioned expenses 🙂 ONLY FOR YOU!
Refund & Cancellation Policy

ASM offers a 30-day, 100% money-back guarantee on your license access to https://amazingsellingmachine.com. The guarantee period begins on the first day after module 1 of the course opens.
This means if you are not satisfied with the training or feel the program is not for you, you need to email the support team and ask for a refund within 30 days.
Also, if you opted for the payment plan and/or don't want your card to be charged, email immediately before a debit. Though the team is kind enough to hear your request, it is better not to task a chance.
Important: Contact the Amazing team by emailing them at [email protected]
Make sure you email them on time!
Amazing Selling Machine Login
I have seen many paid members looking for the amazing selling machine login page URL (account sign-in page). You need to know that you receive an email immediately after you enroll/pay for the training.
And, if you haven't received any email, there are 3 possible reasons:
So, in case you are looking for the login page, ASM members dashboard can be accessed at https://members.amazingsellingmachine.com/login.

Simply enter the username and password you received in your email after you signed up.
You can, in any of the above cases, contact the support team at [email protected] for your login inquiries.
Also, if you have lost or forgotten your password, simply click "Forgot Password" on the login page.
The Support Team
If you have ANY questions related to the ASM course, feel free to contact their customer support team at [email protected] or even use their Live Chat.
In addition, you can go through the MEMBERS-ONLY PRIVATE Community to find already discussed questions. You can also post your questions at the Facebook group.
One can also call them at 1-888-415-0615 Monday - Friday 9 AM - 9 PM CT.
P.S. - The claims presented on our website are not represented as predictions or forecasts that anyone who joins will experience success. Concerning future performance or results, no guarantee of any kind is implied. Individual results will vary depending on many factors outside our control, including the degree of effort made by each individual and the time, skill, and ability they can devote to the business. Although these claims are truthful statements about results obtained by ASM customers, the results obtained by them are not necessarily typical. Some customers have little to no profit.
My Amazing Selling Machine Review (2020)

Due to COVID-19 and national emergencies, many people worldwide have lost their job. Some are working from home and some are still worried about the income stream. In such a situation, thinking about online business opportunities and ways to secure their financial future, is not wrong.
And, in my opinion, ASM is the best e-commerce course on the market helping you learn about the opportunities one has on Amazon. Why Amazon? Because:
Moreover, as already mentioned, the 2020 ASM 12 version not only teaches how to sell on Amazon but also leverages how to sell physical products online.
It allows learners to comprehend how to find high-quality suppliers for a product in the world. This is followed by learning the process of creating your own brand for the products you sell.
Next, you discover how to create a perfect Amazon product page and how to launch products in a way that Amazon ranks you at the top. Further, you find out the automated logistics process for your business using Amazon's own resources.
To the end, you also learn how to grow your business and brand with additional products. The image below shows, in brief, what has been covered within the ASM course and what you learn?
Do you still think it isn't worth it? KILLER - You can access the training, bonus lessons, recorded coaching calls, and the ASM Alliance community anytime you want, from anywhere you want. Not every program offers this!
In addition, once a member of the amazing selling machine program, you get instant access to:
- Over 180 Hours of Video Training and 40 Hours of Content - These are the main training modules where you learn the latest marketing and operations strategies. These strategies are being used by the 7-figure Amazon Sellers to launch new products and drive sales today.
- Performance Checklists and Profit Calculators - You get access to the amazing tools that help determine profit margins, pricing, and cash flow so you can consistently grow your business.
- Actionable Worksheets, Scripts, and Templates - My favorite! You get to learn what exactly to say to negotiate with your suppliers, what keywords drive the most traffic to your listing, and what to automate so you can run your business on autopilot.
- Personal Support from the ASM Mentors - Believe me, you need to grab this opportunity! No matter what your experience level is, you can still build your business faster. How? With the help of already highly successful Amazon sellers. They really share unique strategies and hidden facts about buying products from third-party suppliers and selling to the end-users.
- Priority Access to Industry Events - Another exciting stuff is that you get direct access to ASM live networking events and workshops, including a flagship event called SellerCon.
P.S. - These member's results may not be typical. ASM members who joined between 2013-mid 2020 who completed the program and launched a new brand had median annual revenue of $60,750.00. Some consumers may make little or no profit.
What I liked about ASM 12 (2020)?
ASM 12 is the 11th improved iteration of ASM and is the best version ever. It teaches people, from all over the world, how to leverage the power of Amazon to get a piece of its expected sales of nearly $220 billion in 2020.
Amazon has been expanding like crazy by breaking into markets no other online retailer has attempted before. They've broken into the realm of drones, local store purchases, international markets, and more.
As Amazon has grown, so has the amazing selling machine training program!
With so many versions of the training program, Matt Clark and Mike McClary have updated the members' dashboard, the resources in the resource vault, the coaching calls, and on top of all the video lessons.
You can now watch your lesson progress with a completion badge so when you come back you know where you left.
In addition, there is a live chat panel with each module lesson. This means if you have any questions, you can ask the support team right away without having to open your email account and type the message.
Moreover, new case studies have been added.
Success Stories with Real Results


Biswa Malla was an IT consultant for 10 years and did not have any selling skills when he first started selling on Amazon, after joining ASM5.
Just two months after starting, Biswa quit his full-time job and started living solely off his Amazon income. He found that he was making enough income to sustain his family and the more products he launched, the better of his family became.
During his interview with Mike McClary and Rich Henderson, Biswa shares that everyone is always in a rush, but now that he owns his own business he doesn't have to rush, and he can do his own thing at his own time.
There are several success stories and I believe it would be better if you read/watch them directly here.
Is the course legitimate?
Of course, it is! Though it is overpriced, the training teaches you every single aspect of the Amazon FBA system. The step-by-step guidance show proven strategies to build a successful online business.
There are no hidden costs or methods that you will have to follow. Everything has been kept transparent despite any costs it may involve.
Additionally, Matt and Mike have tried their best to keep you a step forward with the latest updates and trends. However, if you still read or hear someone saying it is not a legitimate course, then probably they did not follow the training completely.
After all, there are people who succeed with a given method and many may fail. Failure does not mean that the program is/was not legit.
There are over 30,000 ASM members from 138 countries with several success stories. And, it would be better if you read the real testimonials and success stories by clicking directly .

With enrollment to the program through my special link, you get bonuses like never before (no one else has offered these until now).
Obviously, these will help you launch your e-commerce store and business. No irrelevant or off the topic bonus pack!
Bonus #1 - SEO Consultation for 2 Months (PROMISED!)
SEO plays a vital role in bringing your e-commerce presence online. Without SEO, you are going nowhere! So, being an expert with 14 years of experience, I will give you hand-held consultation and coaching for your e-store for no less than 2 months. And, if required, for a few more months. Of course, you will have to pay me nothing 😉
You have to confess, traffic is everything. Without traffic, nothing can boost your sales. So, if you sign up with my link, I will send traffic worth $200 totally FREE to your page. Now, this can be in the form of Facebook ads or Google ads. It can be any traffic source you wish to buy from (applicable on full payment only).
With the purchase of the ASM course through my special link, you can get a fresh domain name of your choice at NO COST (.com, .org, .net - 1 YEAR). Even better, I will host your e-commerce store on my own server for the whole 1 year. Exciting, isn't it?
- I get a referral fee if you buy the course after reading my review via my link. To be sure, please close any open sales page(s), click this link and continue your purchase. Once you make a successful payment, email me at [email protected] for your bonuses.
ADDITIONAL BONUSES
In June 2020 launch, (NEW) bonuses have been added to ASM 12. They will help you get the best results as you start and grow your physical products brand leveraging the power of Amazon.
- Amazing Sourcing Solution - The team finds the best suppliers for your product and negotiate the lowest prices and minimum order quantity on your behalf.
- Monthly Group Coaching Calls - Join the co-creators of ASM, the mentors, special guests, and all of the other members to talk about the training, the latest strategies, and to get answers LIVE to your questions. You can watch the recordings in case you couldn't attend the calls.
- Automated Amazon Email Tool - You can put your customer service emails on autopilot and drive more reviews with ASM's custom-built email tool, complete with easy to set up templates.
- Product Research Tool - Quickly sort through Amazon's massive collection of products to find the hottest opportunities with high sales volume and low competition.
- Unlimited Keyword Tracker - Track all of the keywords that your product is ranking for automatically using ASM's keyword tracking tool. You just add the keywords and the tool does the rest 24/7.
- Listing Optimization Tool - Maximize visibility and rankings on Amazon with amazing selling machine's listing optimization tool. You'll know that you have the right keywords in the right places to help convert Amazon shoppers into buyers.
- Amazon Keyword Research Tool - Find the most searched keywords for any product on Amazon in order to use them in your listing and drive maximum sales. The ASM team has developed the only tool of its kind that uses real Amazon data for the most accurate keyword research system available.
In addition, you get access to the:
- Amazing LaunchPad - Get free traffic and jump-start your sales as soon as your product goes live on Amazon
- ASM Workbook - Know exactly what to do next to grow your business - as easy as filling in the blanks!
- Checklists and Templates Package - Quickly build your business like a professional with the copy-and-paste templates and easy-to-use checklists
- 2 x Private Coaching Calls - Talk one-on-one with an ASM Mentor to build your business faster and bigger
- $500 Inventory - Order your initial inventory and the amazing team will reimburse you $500 to get you started in your business!
That's not enough! If you sign-up through my LINK, you also get access to the below bonuses:
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What else do you need? I am sure, you are not looking for thousands of dollars bonuses that help you in NO WAY to succeed?
- I get a referral fee if you buy the course after reading my review. To be sure, please close any open sales page(s), click this link and continue your purchase. Once you make a successful payment, email me at [email protected] for your bonuses.
