Fashion Magazine

Aldo Builds Momentum Fall 2016 Campaign

By A Beauty Feature @abeautyfeature

As an international leader in fashion footwear and accessories, Aldo takes a fresh approach to its visual identity through a unique creative direction for its fall 2016 campaign. Exploring the concept of movement, this innovative campaign contextualizes footwear and accessories. Building aspirational looks that allow consumers to get inspired and translate into their own personal style.

Movement, as translated through collage, drives the concept for #ALDOMOVESME fall 2016 campaign. In this bold, fashion-first concept, Aldo sought out top fashion photographer Mikael Jansson and stylist Alex White to bring the campaign to life.

“As a footwear brand, we loved the idea of tapping into the concept of progress and movement”, explains Carl Jesper Versfeld, Creative Director. “Utilizing collage, Mikael and the team were able to bring to life this creative approach.”

Aldo builds momentum fall 2016 campaign

Aldo builds momentum fall 2016 campaign

The #ALDOMOVESME campaign builds exciting momentum for the footwear and accessories leader. As the brand refreshes its visual approach for the fall 2016 campaign, it also looks to engage the Aldo community with ‘likeable’ #ALDOcrew influencer driven social content cumulated by the campaign hashtag #ALDOMOVESME.

“The concept of movement corresponds directly with Aldo’s core philosophy: to inspire and move forward”, describes Erwin Hintereggerm CMO. “Our job is to delight and move our consumer, we believe the fall campaign will do just that. This new visual look and feel signals our focus on remaining lock-step with our consumers’ needs and desires. When you layer this creative direction with the brand’s innovative digital approach, we deepen our connection with the consumer.”

Aldo builds momentum fall 2016 campaign

The visual update also comes at a time when Aldo is innovating more than ever through leading omnichannel initiatives. The brand is taking a consumer-first approach to its digital connectivity in store and on mobile. With a special focus on content most relevant to customers and enhancing ease of shopping the latest trends. “It’s important for us at Aldo to keep things personal in our approach to digital innovationremaining connected to our consumer,” continues Hinteregger.

Shopping in one of Aldo’s stores or clicking through the brand’s interactive app/website consumers will be able to immerse with the Aldo brand. The fall 2016 campaign launch is supported by an integrated worldwide marketing campaign across a variety of channels.


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