Alber Elbaz puts on a show for Lancôme! and proudly announces a collaboration with one of the most acclaimed and famous figures in the fashion industry. Find out who will design this make-up collection, coming June 15th.
After it was announced in January that Alber Elbaz would be collaborating with Lancôme on a limited-edition makeup collection, representing his first-ever foray into the challenging domain of powders, pigments, and polish, the world of beauty fandom effectively stopped turning. There’s a certain level of excitement that accompanies any big designer-beauty collaboration, but this one had a unique level of frenzy. This wasn’t just any designer we were talking about. It was Alber Elbaz.
“I spend my time backstage at the Lanvin shows, and when I come out at the end, all I see are people’s eyes,” Elbaz explained,”It all stems from the curvaceous mascara bottles. The moment I saw them, I thought of women’s bodies,” he continued, flipping the pages of the heavy card stock that depicted renderings of four of Lancôme’s best-selling mascaras—Hypnôse Drama, Hypnôse Doll Lashes, Hypnôse Star, and Définicils—as front-row regulars. “This is where I’m looking today. Less generic and more handmade, more colorful,” he continued.
Due out in limited quantities come June, the nine-piece range also includes one set of false lashes and four different Color Design Eye Shadow Palettes, each bearing the same four motifs scrawled onto the mascara tubes in blue stars, red hearts, pink polka dots, and green heavily lashed lids. An animated video bringing Elbaz’s pop-up book to life will go viral in anticipation of their launch. “The idea was, either Alber invents something totally new or we build on something and there are few who do it better. Here, Elbaz discusses the essence of luxury, his desire to bring authenticity back into beauty, and why, as far as he’s concerned, “eyes are the new fashion accessory.”
Alber Elbaz puts on a show for Lancôme!
