adidas Philippines partners with top running communities from all over the metro for #BoostManila. Dubbed as the first and biggest running community meet in the country to date, #BoostManila brings together running communities from all parts of the city. Leading the pack from the north is running group Run365ph along with Ayala Triads from Makati, Philippine Titans from Pasig, Urban Runners from BGC/Taguig, and all the way from the south, Snail Runners from Alabang.
“Running has gotten quite big in the country and this is a category that we want to focus on this year,” begins Jen Dacasin, Brand Communications and Sports Marketing Manager of adidas Philippines. “Tonight, we are joined with around a hundred runners from different parts of the city. It is important for us to go grassroots for running and be present amongst these active running communities by letting them know that we want to give them that boost by allowing them to not just learn about our products but most importantly experience them as well,” ends Dacasin.
Last year, adidas first unveild ‘the greatest running shoe ever’, the Ultra BOOST shoes. Developed with the top runners in mind, the Ultra BOOST was designed with energized cushioning for your best run ever. This is just one of the many products adidas has developed for the dedicated runner.
adidas aims to build a community of runners who will further influence more to get into the sport. Running along the said communities and part of the adidas roster are Team Gotta, Team Pangilinan, and triathlete Claire Adorna, who bagged the first gold medal for the Philippines during the 2015 SEA Games.
