Stockholm/London: FOREO, the Swedish company currently launching its innovative new skincare devices across 30 global markets, has announced its arrival in the UK with the revolutionary T-Sonic™ facial-cleansing device – the LUNA™ mini– now available exclusively in Harvey Nichols. Having successfully premiered in trade shows from New York and Paris to Milan and Dubai, FOREO’s LUNA™ mini promises a deeper and gentler cleansing experience for radiant, clearer skin.
Unmistakably organic in design, the LUNA™ mini combines unique silicone brush surfaces that cleanse dirt and makeup residue gently and effectively, while T-Sonic™ pulsations leave the skin looking and feeling refreshed. By driving out the impurities that cause unsightly blemishes, all within a 1-minute routine morning and night, the LUNA™ mini aims to revolutionize how the UK public thinks about cleansing.
The launch of LUNA™ mini also marks a new chapter in the UK beauty industry, which unlike the US, is still to wake up fully to the potential of sonic-cleansing brushes. FOREO’s UK Sales and Marketing Manager, Danielle Hudson said, “The LUNA™ mini is amazing because it goes to the very foundation of your skincare routine, showing it’s less about what cleanser you cleanse with,but how you cleanse that counts. Our hands are great for many things, but as far as washing our face is concerned, the LUNA™ mini brings results you previously only ever dreamt of. Just try it and you’ll see what all the fuss is about!”
Debbie Jones from the Harvey Nichols’ Buying Team was also thrilled to see the LUNA™ mini hit shelves, “Harvey Nichols is excited to offer such an innovative skincare gadget – it’s something that the UK has not seen before! We are seeing strong growth in home devices as a category and we feel the LUNA™ mini will do extremely well as the HN customer is always on the huntto discover new and exclusive products.
Targeting fashionable young adults, the LUNA™ mini’s sleek Swedish design, bright colors and practical benefits promise immediate appeal with the following advantages:
- The inclusion of T-Sonic™ technology directs up to 8,000 pulses per minute across the skin’s surface, while the silicone brush surfaces cleanse deeply and gently without the abrasive rotary scouring of conventional sonic devices.
- A triple-zone silicone-cleansing brush with more than 1,000 soft, flexible touch-points – thicker touch-points are intended for areas of oilier skin, and thinner touch points for more sensitive areas.
- Single design that suits all skin types, the soft silicone feels exquisite on the skin and is compatible for use with all standard nonabrasive cleansers, gels and creams.
- The 100% waterproof design with more than 300 uses from a single USB charge, the device comes with a 2-Year Manufacturer’s Warranty and 10-Year Quality Guarantee.
- The LUNA™ mini is now available at Harvey Nichols, RRP £99.00(delivery not included), available in shades of Magenta, Turquoise Blue, Petal Pink, Purple and Cool Grey
