It might seem a little old fashioned but the business card is still a great tool for any entrepreneur. When you’re networking and meeting potential clients, you need some way of handing out your contact details but a business card is more than that. It also serves as a great marketing tool which gives people a sense of what your company is all about. If you don’t have a business card, it makes you look unprofessional so you need one. Designing a business card sounds easy but there’s a lot more to it than just picking a font and a color. If your business card needs a bit of an update, here are some tips to help you make it stand out.
Good Quality Materials
You’re going to be carrying your business cards around for a while and if they’re damaged when you hand them out to people, it doesn’t give a good impression. That’s why you should use good quality materials rather than trying to save money by using cheap paper. You should also consider lamination to give it an extra layer of protection. Handing somebody a battered business card is never going to do you any favours.
Experiment
A standard business card with a white background and black writing isn’t going to leave much of an impression. It also doesn’t say that much about your company. That’s why you need to experiment with your business card and try to come up with something a little different. Think outside the box and try designs that don’t look like your average business card. It’ll stick in people’s minds when you hand it to them and you’re more likely to make lasting connections.
Keep It Simple
Even though you should experiment with different designs and come up with something exciting, simplicity is important. Your business card serves a purpose and if it doesn’t do what it’s designed to do, there’s no point having it. The biggest mistake that people make with business cards is making it far too complicated so people have to work hard to find your contact details on there. They don’t want to spend ages reading a business card, they want to take a quick look at it and get everything they need. Stick to the basic information that you need on the business card and nothing else. Try not to include loads of different colours and fonts either, otherwise, it’ll look cluttered and hard to read.
Double Check The Details
Once you’ve worked out a great design and made all of the final tweaks, you’re ready to get the cards printed. But before you do that, you’ve got to make sure that you’ve checked all of the details. You don’t want to get your business cards delivered only to realize there’s a mistake on there. Always get a few testers printed first so you can see how it comes out. Then you can make a few tweaks and get it absolutely perfect before getting a load printed out.
Follow these tips and you’ll be able to create the perfect business card that helps you to network effectively.
