Business Magazine

4 Mobile Marketing Trends for 2017

Posted on the 31 January 2017 by Marketingtango @marketingtango
mobile marketing trends Share

4 Mobile Marketing Trends for 2017

It’s the start of 2017 and our collective global love affair with smartphones for research, shopping, personal assistant capabilities, and thousands of other applications has placed mobile marketing at the forefront of marketing trends.

Reuters predicts that more than 75% of Internet use in 2017 will come from mobile devices, leading forward-looking integrated marketers to plan mobile-first. Small Biz Trends has outlined four mobile marketing trends to consider for the coming year.

Mobile Search

Responsive design allows your small business to rank favorably with Google, but that is no longer enough. You must also consider the mobile keywords and search phrases associated with your business, search engines’ expanded targeting capabilities, and other technological developments. Google’s recent announcement that they will now index the mobile version of sites whenever available (rather than the desktop version), means that more effort than ever must go into mobile site design that emphasizes the user experience.

Mobile Payments

CMO.com reports that 61% of time spent on retail sites is on mobile devices. As a result, the market has seen the rapid adoption of mobile wallets (i.e.: Apple, Android and Samsung Pay) as consumers—particularly millennials—eschew credit cards and cash for the ease of paying with mobile devices. Small Biz Trends also points out the growth in re-targeting based on consumer Internet searches will increase purchases, as offers ‘follow’ consumers across various websites.

Mobile Apps

New apps are launched every day, introducing new opportunities and conveniences for consumers and marketers—including capturing payment and shipping information for greater conversion. Smart Insights points out that 89% of mobile usage is on apps, and app revenues in 2017 are expected to exceed $77B. Mobile apps are expected to grow in the areas of location-based services, artificial intelligence and augmented reality.

Mobile-Only Social

The biggest mobile trend of all is the rise in mobile-only social platforms including Instagram, Snapchat and Periscope. These networks are accessible only on mobile devices, making them a growing prospect for small businesses and consumers. Small Biz Trends reminds marketers that while a presence on multiple mobile-social platforms is recommended, each platform must feature unique messaging.

Mobile’s steady year-over-year growth makes it essential that integrated marketers continue to look into new ways to reach consumers of the medium, ensuring that the latest technologies and consumer preferences are a part of the strategy. At present the greatest growth is in traditional mobile devices, but it behooves marketers to keep an eye on emerging markets as well, including wearable devices.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Happiness Is... Believing in Yourself

    Happiness Is... Believing Yourself

    In the blink of an eye, we've come to the last quarter of 2018. How amazing does time pass us by, right? The year end is always a very busy time for me and... Read more

    The 14 October 2018 by   A Happy Mum
    FAMILY, SELF EXPRESSION
  • Early Autumn in the Front Garden

    Early Autumn Front Garden

    When I posted at the end of September I included a photo of the front garden, which I rarely post pictures of. One of my readers suggested that I post more ofte... Read more

    The 14 October 2018 by   Patientgardener
    GARDENING, HOME
  • 6 Tips On How To Pass Post UTME

    Since institutions have been given the autonomy to carry out post UTME examination, to be on a safer side you are advised to start preparing for the exam. Read more

    The 14 October 2018 by   Naijapary
    SOCIETY, A-CLASSER
  • After 11years Of Dating, Man Takes His Girlfriend to Santorini to Propose, See...

    After 11years Dating, Takes Girlfriend Santorini Propose, Reply Gave (Photos)

    11Years? I Cannot imagine myself dating a lady for so long, I mean what are we gonna be doing all those years. But well, This man doesn’t seem like its a big... Read more

    The 14 October 2018 by   Naijapary
    SOCIETY, A-CLASSER
  • NYT Celebrates Our Kansas City Chiefs Today

    Celebrates Kansas City Chiefs Today

    Yes sir, the one and only New York Times has a very prominent, front sports page article on our own Kansas City Chiefs, our Patrick Mahomes and how we naturally... Read more

    The 14 October 2018 by   Morage
    SOCIETY
  • SEPECAT Jaguar E

    SEPECAT Jaguar

    @Le Bourget, France December 2016 Among the outdoor exhibits of the Musée de l’air et de l’espace is this Jaguar E.  The E variant was a two-seat training... Read more

    The 14 October 2018 by   Htam
    PHOTOGRAPHY, SOCIETY
  • Businesses Need Employee Engagement More Than Process

    Businesses Need Employee Engagement More Than Process

    The days of leadership without engagement are gone. With interactive social media and video everywhere, everyone needs to feel they have a relationship with... Read more

    The 14 October 2018 by   Martin Zwilling
    BUSINESS, CAREER