Given the growing issues on health as well as the fast-changing technological environment which leads to the change in children’s interests and behavior or sedentary lifestyle, there is a need to reinforce its thrust in leading a healthy lifestyle not just by drinking milk but also by leading an active lifestyle. Alaska seeks to engage Filipino consumers, especially the youth, in sports. Alaska believes that sports play an important role in instilling the value of determination, discipline, hard work, team work and sportsmanship among the youth. These fundamental values develop character and are necessary attributes for success as much as good health and proper nutrition.
2014 is the 19th year of Alaska Football Cup and this event is the biggest football competition in the Philippines. With over 300 teams playing 4,500 players, 30 football fields, more than 120 referees, more than 750 games and 2,800 goals.
Participants as young as six (6) years old up to 16 could participate in this much awaited
event. They came from different parts of the Philippines such as Masbate, Baguio, Negros OCC, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, COMVAL, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila.
