The style of Art Deco and the roaring 20’s arguably never really goes away as a style that influences fashion and design. There is however a current revival thanks in no small part to the remake of the Great Gatsby. The book is set in the boom and prohibition years of 1920s America. The remake stars Leonardo DiCaprio as Jay Gatsby, Tobey Maguire as Nick Carraway, Carey Mulligan as Daisy Buchanan, Joel Edgerton as Tom Buchanan and Isla Fisher as Myrtle Wilson.
The 20s, at least before the great crash, were a time of opulence and boom following the end of the First World War in 1918. Optimism at least in the victorious countries was high. Innovation and industry were moving at a frantic pace and many people were looking forward to a brave new tomorrow. Cars and aeroplanes which were relatively new inventions were starting to come into their own and look like the vehicles we know today rRather than rickety earlier models of cars and planes.
Douglas DC-3, SE-CFP, operated by non-profit organisation “Flygande Veteraner” in Sweden photo by Towpilot
Chrysler Airflow from the collection at the Walter P. Chrysler Museum in Auburn Hills, MI. Photo by Randy Stern http://flickr.com/photos/65962456@N00
The 1920s was a time of wealth and increasingly easy global travel and communication. You can see in the following image from the Iowa press building the thoughts of the age.
Art Deco mural, old Press-Citizen Building, Iowa City. Photo by Bill Whittaker
Travel and Exploration
Global travel meant increased exploration and big discoveries put the civilizations of the past very much into the popular culture of the 1920s. Tutankhamun’s tomb was discovered in the early 20s and there was a fascination with antiquity and in particular Egypt and South America. The Eastern Columbia Building in Los Angeles I think perfectly demonstrates the mix of future and past, even if in this case it could do with a bit of a power hose!
Eastern Columbia Building front entrance looking up at tilework above the doors. Photo by wikipedia contributor Binksternet http://en.wikipedia.org/wiki/User:Binksternet
The Eastern Standard Building as shot by Molly Louise Shepard Berke, Copyright © 2008
Is this relevant? If you’ve ever watched Ghost Busters or been to New York you’ll probably be familiar with skyscrapers that remain impressive looking to this day such as the Chrysler Building and Empire State Building both still very iconic buildings and landmarks in New York. In the UK, television series like Agatha Christie’s Poirot means this style is rarely off the small screen while architects are always returning to period for inspiration or to create a nostalgic feel.
The entrance lobby of the Empire State Building. Photo by Ken Thomas http://www.kenthomas.us/
Century Theatre (built 1998) in Ventura, CA Photography by Carol Highsmith
Style and Fashion — Flappers!
We’ve covered a lot of background but aside from maybe helping to find an Art Deco car for the wedding or venue we’ve not covered too much wedding or style. The fashion of the time can be summarised by the flappers. Such a term could be taken as good or bad at the time dependent on your point of view. Flappers were women who were in many ways forward thinking and fitted in with the idea of equality between men and women.
They were women who drove cars or rode motor bikes, cut their hair short into bobs, wore skirts that were not full length and had liberal attitudes. Flappers’ skirts were also quite distinctive and maybe a bit too much reflected the architecture of the time — they were quite straight line and not really fitted. That said, some reinterpretations by modern designers can be spectacular looking, taking the best elements of the period and blending them with some more flattering dresses.
Actress Alice Joyce in 1926, image from the George Grantham Bain Collection (United States, Library of Congress)
Actress Louise Brooks in 1927, image from the George Grantham Bain Collection (United States, Library of Congress)
More Ideas
You can visit my pinterest board on Art Deco Wedding Inspiration to see many images and ideas for all manner of items from jewellery to dresses. For flowers, peacock feathers work perfectly and you can see several examples of these on there. If you’re looking for a very opulent look Art Deco does a gold look very well. It’s also really bold and stylish and in many ways fits into modern graphic design trends.
Art Deco chandelier in Music Hall at Municipal Auditorium, Kansas City, Missouri by Wikipedia Author Charvex
Portion of Wisdom, with Light and Sound, located above the entrance of 30 Rockefeller Center (GE Building), New York City. Photograph by Jaime Ardiles-Arce Artwork http://www.ardiles-arce.com/
I hope this has whetted your appetite for Art Deco and the roaring 20s. There will be a follow-on post looking at how to make your stationery Art Deco and some of the bespoke wedding stationery collections from Artemis Stationery that can reflect this style. There will also be advice for if you’re doing your own stationery. My wedding stationery blog also has more advice on wedding crafting and various styles.
Bologne art deco style place name from Artemis Stationery