Eliminating sugar can no longer be regarded as a fad, considering that much of the world is doing it:
Bloomberg: The anti-sugar fad is now a trendThe trend is evident at the grocery store and in the news. Snacks are getting healthier. People are drinking less soda. Processed foods once heavy on the corn syrup are being replaced with those bearing "clean labels" and shorter ingredients lists-so artificial sweeteners aren't taking sugar's place.