Media Magazine

Designing a News iPad App? Be Patient

Posted on the 15 March 2011 by Themarioblog @garciainteract

TAKEAWAY: While the iPad2 supply flies quickly out into the long lines waiting for them at Apple stores across the USA, some of us are busy actually creating the concept for news apps.  One quick lesson: be patient, lower your expectations and be ready for a lot of serendipity——of the technical kind.

No matter what the project or the discussion at hand is, the “warm up” of any meetings in which I participate these days is all about the phenomenally popular—-and, I may add, hard to get——iPad 2.

Everyone I talk to, including people outside of our industry, wants to get an iPad2.  By my count, Apple would have to supply the stores with an additional million pronto to satisfy the demand for the new slimmer, faster and camera-attired iPad 2.

In fact, my friend Thomas, a Lufthansa pilot—-he is a captain—-was hoping to use his layover in Chicago to get the new iPad. Hope he did!  He says that more and more the iPad becomes a pilot’s best friend. 

And, yesterday, during a meeting in Rotterdam, the CEO of the Aurex-De Persgroep, a leading Belgian media concern, Christian Van Thillo, was planning a workshop today with his magazine team about taking some titles to the app.

Mario, I think it will be a hit if those guys at Apple decide to amplify the size of the iPad screen, to be exactly like an A4, the format of a magazine, then the iPad would be hard to beat when it comes to digital magazine publishing,“ he told me.

Not so sure that will be a reality soon, Christian, but with inventive, innovative and always secret Apple, one never knows what the next surprise will be.

What is not a surprise anymore is that the creating of a news app, or, better said, the transferring of a print title to an iPad app requires patience.  Once the fun part of creating the concept, developing the visuals and orchestratring those pop up moments takes place, then you are in the hands of the technical guys.  They are usually extremely helpful, cooperative and, like the rest of us, learning as they go.

But patience is the key here.  Be prepared to have your launch date plans aborted a couple of times, curtail your enthusiasm, go back to the drawing board and lower the expectations by a step or two, and be happy to know that your 1.0 version is the beginning, used to cut your teeth, introduce your title and brand in the new platform, and do the rest of your rehearsals in public, one scene at a time.

I am now in the midst of two exciting iPad app projects that will soon launch——I am not giving you a date here!—-and they will be great when they appear, but getting there takes the effort.

In addition to excitement, creativity and passion, add PATIENCE to your iPad creation suitcase.

The journey is more fun if you are prepared for the bumps along the road.

 

TheMarioBlog post #730

 


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Just Be Savvi About It

    Just Savvi About

    Savvi is an up and coming artist who is currently studying school at Full Sail University. I had the opportunity to see her perform once and I was in awe! Read more

    By  Caliburns
    ENTERTAINMENT, MEDIA, MUSIC
  • Will Technology Be Gone Out The Window?

    Will Technology Gone Window?

    Living in the Northeast I am keeping an eye out for the impeding hurricane. Yesterday I was worried about technology and today my thoughts are more on safety... Read more

    By  Lisa
    SELF EXPRESSION, TECH
  • It Could Be Worse!

    Could Worse!

    As a baseball guy, I'm not a fan of Winter. Never have been and never will be. I'm also not the type of person who needs to experience the cold months in order... Read more

    By  Meachrm
    BASEBALL, SPORTS
  • Be a Sport

    Sport

    Last night I went to a wedding reception, except it was actually a fund-raising event and there was neither a real bride nor groom. Read more

    By  Judithmiddleton
    CHARITY, FAMILY, MARRIAGE, SOCIETY
  • You Don’t Need to Be Rich to Be an Entrepreneur

    Don’t Need Rich Entrepreneur

    I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce... Read more

    By  Martin Zwilling
    BUSINESS
  • Could You Be Any Slower?

    Could Slower?

    I took these pictures on Wednesday. I only had three shots from this day because it was WAY cold that morning. I am not wearing stockings of any sort and let's... Read more

    By  Alysonisneat
    FASHION, LIFESTYLE
  • Eat, Drink and Be Married

    We ticked another big box off our wedding checklist this week: meeting the caterer and finalising the menu. The caterer and I have been in email conversation... Read more

    By  Claire
    LIFESTYLE, WEDDING

Paperblog Hot Topics

Magazines