YouTube and the Beauty Industry: How Brands Are Getting Crushed [Report]

“The beauty industry is a vibrant, exciting and thriving vertical on YouTube but it isn’t the big name brands that consumers are turning to when it comes to product recommendations, how-to instructions or social engagement. A new report from Pixability “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands”, confirms that the major brands have only generated 3% of the 14.9 billion beauty-related video views on YouTube. Legacy brands are in trouble and being left way behind when it comes to consumer engagement.” More from this article by Carla Marshall>>>