Gaming Magazine

Xbox One Was the Most Popular Black Friday Console Purchase, Says Analyst

Posted on the 01 December 2014 by Sameo452005 @iSamKulii
Xbox One was the most popular Black Friday console purchase, says analyst
The Xbox One accounted for more than half of all console purchases on Black Friday, perhaps the biggest shopping day of the year in the US.
53% of console purchases at retailers during Black Friday sales were Xbox One units, according to analyst firm Infoscout.
The PS4 had a pretty good weekend though, capturing 31% of the console purchase market – although when combined, Xbox 360 and Xbox One account for literally double that amount, with 62% of all consoles purchased. The PS3 managed a measly 1%, coming in behind the Wii U at 6%.
According to surveys taken at point of sale, 66% of all console purchases were made by adults for children. Console by console, the Wii U was the most popular purchase as gifts for youngsters at 92%, and the PS4 was most popular with adults, with more than half saying they were picking up the console for themselves.

Back to Featured Articles on Logo Paperblog