The London Design Festival has been chosen as the international platform to launch WRONG FOR HAY, the new venture of Danish design company HAY and London-design based Sebastian Wrong. Wrong is well known as the design development director of Established & Sons, the British design company that he co-founded in 2005. The collection includes furniture, accessories, textiles and lighting, with pieces designed by an international and diverse group of designer, such as Bertjan Pot, Stefan Diez, Anderssen & Voll, as well as in-house ones. I'm thrilled with the new lighting products, especially Noc Clip light by Smith Mathias or Pion Light by Pot. My wishlist has just got a bit bigger in order to include the Bread Bin, the Lens Boxes and the Calendar. I'm curious to see how this Scandinavian essential mood merges with the eclectic London style.
