I had to commit to AAPL as our "One Trade" for 2013. I didn't want to do it but there wasn't a stock I felt more sure about beating the market over the next 12 months. The icing on the cake was the drop to $485 (even as I write this, I can't believe the price) on the same afternoon I was scheduled to be on BNN to announce the trade (see full interview and all 3 trade ideas here).
Had AAPL gone up $40 instead of down $40 (a 15% swing), I would not have done it but – COME ONE – $485? Are you freakin' kidding me? At this price, we're even adding AAPL to our conservative Income Portfolio – so far it has rightly only been placed in our more active and riskier portfolios but our "One Trade" idea for AAPL is a nice "set and forget" play on the stock with a great return on cash and margin and the "downside" of owning AAPL long-term at net $364 (another 25% off and 34% off our $555 short-term value target).
As the average analyst estimate for AAPL is $728 and the lowest analyst estimate (by the so far, so wrong Ed Zabitsky) by a mile is $270, we feel pretty good about our net $364 entry and, at $270 – we'd love to double down for an average of $317 – down 14.8% at the Zabitsky Line- where AAPL's cash on hand would be about the same as it's market price. So, if you REALLY want to own 2x AAPL for net $317, our One Trade entry at the current $485 price is for you!
Sorry for more AAPL talk but, as I said last week: "If they were selling brand new Range Rovers for $40,000 – I'd talk about what a good deal those were all the time as well." As it is, it's AAPL stock that's on sale, underperforming the S&P by almost 30% over the past 6 months – AND IT'S PART OF THE S&P – so that's REALLY awful performance (see Dave Fry's chart). Will it continue for another 6 months? Another year? And, if AAPL doesn't continue to underperform the S&P for another year – then won't it, ipso facto, OUTperform the…This article will become free after 48 hours (see below for free content). To read the rest of this article now, along with Phil's live intra-day comments, live trading ideas, Phil's market calls, additional member comments, and other members-only features - Subscribe to Phil's Stock World by clicking here.