Why Your Content Marketing Plan Must Focus On More Than Lead Generation

“Most of the attention given to content marketing in the B2B space has focused on its role in lead generation and lead nurturing. In reality, companies are using content marketing to support several objectives. The table below shows how B2B and B2C marketers ranked their objectives for content marketing in the latest content marketing survey conducted by the Content Marketing Institute and MarketingProfs.” More from this article by David Dodd>>>