“I can’t stress enough how critical it is to reach agreement on a content marketing strategy before discussing tactics. Building and then making a smart business case for investing time, dollars, and staff into this new venture should be top priority; after that, an organization can go about generating all the content it wants. But the content needs a purpose, a target. Without this, you will have trouble justifying your investment when the content marketing ROI conversation inevitably comes up.
So where do you start?” More from this article by Don Stanley>>>
