Sure it’d be fun and convenient to build a website, especially if you have a team of professionals who are taking care of it. You get no hassle and problems on preparing the frontend and backend of your site, web hosting, domain name, security patches, and more.
When you finally see the outcome, you’d get even more surprised. However, you need to know that your website works and appears differently when opened on a desktop versus a mobile phone.
So, is your site mobile-friendly?
What Is a Mobile-Friendly Website?
A mobile-friendly website is one that renders properly on mobile devices like iPhone, Android, or intermediate-size tablets. The rendering ensures that your content is adjusted according to the smaller screen size and is more readable/accessible for mobile devices.
In general, mobile-friendly websites include,
- Larger and readable text
- Mobile-friendly navigation
- Faster loading speed
- Touch-friendly buttons and page elements
Checking if your website is easier, as Google offers a tool to check the mobile-friendliness of a website.
Why You Should Have a Mobile-Friendly Website?
If you’re a business owner and keen to bring your products and services online, one thing you obviously need is a fully functional website. It shouldn’t be an ordinary and simple site, instead, you might want to have a professional-looking, and customer-friendly website. If you’re not familiar with it, you can hire a skilled web development team to do it for you.
One fact you might want to know is the high percentage of people using mobile phones to access a website, particularly an online shop. If you want to increase your conversion rate and turn it into sales, make sure that you have a mobile-friendly site. Other than that, here are a few reasons why you should have a mobile-friendly site.
1) Mobile-Friendly Sites Give Lower Bounce Rates and Higher Page Views Per Visit
Many users want a neatly-looking and easy-to-access website on their mobile phones. If your site loads fast and displays beautifully on their smartphones without the need to zoom, your visitors would be more willing to explore and learn more about your business.
They’d visit your pages and stay longer on your site, which will give you a lower bounce rate.
2) Mobile-Friendliness Ignites Customer Loyalty
If your visitors turn to customers and they are satisfied with your site, there’s a higher chance that they’ll keep on coming back and visit you more. Having a smooth transaction and fast checkout process would leave a positive impression on your customers. It can also develop and lead long-term relationships that would be beneficial to your brand.
3) Mobile-Friendly Websites Are Highly Recognized and Evaluated by Search Engines
Search engines tend to show different results for those who use mobile search from desktop search. In addition to that, mobile-friendliness is a ranking factor on search engines like Google and can have an impact on your website’s rankings.
So if you don’t want to miss the chance to be discovered through mobile phones, you might want to optimize your site to a mobile-friendly one.
4) Mobile Devices Are Typically Used for Researching Products Before a Checkout
It is normal for many people to use their mobile phones to search and compare products from different shops. Although it is more convenient to fill in website forms on a desktop, it’s easier and faster to visit and scroll various shops through phones.
5) Make It Easy for Customers to Reach You
The easier it is for customers to reach you, the more likely they’re to do it. A mobile-friendly website will ensure that your contact details are listed properly and a working contact form for mobile devices.
Key Takeaway
Aside from marketing strategies that are essential in the success of your business, you also need to keep an eye on your site. Treat your website as an asset that has the power to bring lots of opportunities for you and your business. Make it a mobile-friendly one so more people can discover and reach your brand. In this way, you can level up your online presence.
