“We live in an age when consumers have more choices than ever before, with more brands and products competing for their attention across a growing number of devices. A war is underway for consumers’ share of mind and wallet. This isn’t a bleak view…rather, an exciting one! This uber-competitive climate offers new opportunities: consumers are more connected than ever before and able to immediately act on an advertiser’s message, whether at home, at work or on the go. These new technologies provide additional opportunities to reinforce product messaging and build a connection with consumers anytime and anywhere.” More>>>